You will learn:

Why drive-time radio is so valuable and why you can't afford to overlook it

The best way to “pay your dues” before getting onto a top show

The traits of an ideal guest...demonstrate these and you're as good as in

How to “play the game” with radio and TV pitches...broadcasters only want guests
  who know how to play the game

The one word to NEVER use in your pitch...they'll dump you in a second and never talk
   to you again

How the producer creates a program...you need to know this so you can help them
   do their jobs

Who to call at the radio station...and why it's OK if you don't have a name at
   your fingertips

An example of a great pitch...follow this example

How to piggyback off national news events and present yourself as the local angle

4 ways to promote your new product without having to buy expensive paid ads

Why you must talk about the benefits of your product, not the features

The one newspaper you must read to learn more about hot trends...this is the
   newspaper that most of the broadcasters read every day

Another easy way to identify hot topics

The best day of the week to get coverage...broadcasters are almost begging for stories
   on this one day

Clever ways to make your story pitch fun

A phrase you can use on the air (DJ’s love it!) and their listeners do too

Why the timing of your pitch is so important...don't call at the wrong time and
  blow your chances

How to use humor on the air so you're invited back again

3 things to keep in mind when saying thank-you afterward

Great tips for follow-up...this isn't the time to drop the ball!

An enticing tool to use to get on the air and get more airtime than other guests...But
  don't even think of doing this with print journalists

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