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The
Do-it-Yourself Press Release Makeover:
How to Turn a So-so Release into a
Wildly Successful One
Joan Stewart interviews Marcia Yudkin
$39.95 + $5.50 shipping and handling
You will learn:
 Why writing a news
release is so painful—and how to remove the pain
The most important thing
to do BEFORE you sit down to write a release
Why Marcia and media
people hate “mystery meat” headlines
3 examples of vague,
pointless headlines she found on the Internet...you must be aware of
these so you don't write them, too!
Why “cute” doesn’t count
when writing a release
The 2 things you must
include in a headline if you are publicizing an event
Things other than your
news release that compete for the reporter’s attention
The beauty of sub-heads
and why they are so effective
The 2 audiences you must
keep in mind when writing your release
Which of those 2
audiences is most important
The 3-letter word you
must never use when writing a news release
How to use effective
quotes in your release to increase the chances it will be published
Marcia’s favorite news
release headline
The 3 most important
traits of a great headline (They'll draw journalists like a magnet)
How to use alliteration
in your headlines to boost interest in your topic
2 things to consider when
writing releases for the Internet
Where to put your website
URL in news releases for the Internet so the search engines find
them
What to put in the
subject line of a news release you are emailing
When to use a news
release and when to use a pitch letter so it doesn't look like spam
Why you shouldn’t cram
everything you have into a news release (This one tip will save
you hours of time)
A great technique
that will make your news releases irresistible
The advantage of putting
a landing page URL in your news release
How to entice the media
to include your URL in the news story
5 details to include in
every release
The last thing to do
before your news release goes out the door
How to double-check phone
numbers and URLs
Order the CD
Order the electronic transcript
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