How to Create a Media Buzz When Promoting Your Special Event
Debra J. Schmidt interviews Joan Stewart (A live 1-hour teleseminar)
$39.95 + $5 shipping and handling

You will learn:

The wrong assumption many PR people make about the media

The value of creating a media database so you stay organized and on track

18 things to include in your media database so you can form strong relationships
  with reporters and editors

When to start publicizing your event...remember magazines with early deadlines!

What to do when you’re in doubt about sending a news release

8 questions to ask yourself about your event

How to pitch story ideas selectively so each media outlet is interested

6 ways to find out which events are competing with yours for coverage

How to get those mega-feature stories a day or two before the event...these
  features don't just happen by accident\1

The 5 most important words to use with every media person...this phrase will make
   their ears perk up

How to build strong relationships with editors so they remember you

How to request a meeting with the media...face-to-face meetings are powerful

What to discuss when you meet so you don't waste their time or yours

Where to find calendar listings where you can post your event

6 ways to involve reporters in your event so they aren't just covering it from the
  sidelines.

How to ask radio stations for a live remote

How to entice a radio station to do a live remote

Tips for using your cable TV company’s public access channel for next to nothing

How to involve TV anchors at your event and virtually guarantee TV coverage

The power of food gifts and why they help lure the media

Why the media hate news conferences and why you shouldn't call them

How to create an enticing media kit and make the media's job easy

3 ways to lure crowds the day of your event with help from the media

The big mistake PR people make with media kits

5 amenities to grant reporters who cover your event so you make their jobs easy

How to make your media kit available to the media within seconds

7 tips for seeking a media sponsorship and get thousands of dollars in free ads

How to entice reporters to open your media kit


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