"Briefs, Fillers and Quizzes: How to Write Them and Why Editors LOVE Them"
You will learn: Why you should offer your briefs for free to whoever will print them Why editors love briefs 3 ways to submit your briefs What you must give away in your briefs to attract the media's attention My best success story that resulted from a brief 3 things to include in a brief that will help promote your products and services How a 5-line mention in Bottom Line Personal helped a "mystery shopper" sell thousands of dollars in booklets. How to recycle information you already have into smaller briefs Tips on how to sell information in different forms Why editors love tip sheets Examples of quizzes that got fabulous publicity How your briefs can be resources to accompany other stories How to use briefs to draw traffic to your website How to write a "round-up" brief that's packed with helpful advice Why magazines love briefs that explain explain various definitions The one section of a magazine that LOVES information on new products Easy ways to take polls and surveys How to get your brief onto TV What kinds of "rights" to offer editors so you're free to submit your briefs to other publications What to do when editors want exclusive rights What to do when reporters ask for more information The right and wrong ways to follow up with reporters What you should NEVER ask a publication after it prints your item 4 ways to use reprints of your briefs to generate more publicity How to use briefs with your pitch letters The 6 items that go into a cover letter if you choose to write one Tips for enticing headlines How to encourage readers to contact you after they read your brief Where to get free editorial calendars and how to use them The overlooked writers at newspapers and magazines who want your briefs How a brief can get more publicity for something that already has been covered extensively How tips sheets can help you sell your new book How public speakers can use tip sheets during their presentations Who to send your tips sheets to at various publications The preferred form of delivery for your briefs 3 big money-wasters you should avoid Tips for ezine publishers
Why you should offer your briefs
for free to whoever will print them 
