How to Tie Your Pitch to Breaking News
 and Make the Media Interview YOU 

• Anyone who wants to piggyback their expertise and pitches onto breaking news
   

• PR pros, publicists and self-promoters
   

• Virtual assistants who do PR for their clients
  
   

• The 3 ways pitching has changed from 10 years ago and what you must do differently

• 3 more ways Michelle predicts it will change and how to position yourself so you adjust

• How Michelle booked a client on "Dr. Phil" the same day the client signed a contract with her PR firm

• How Michelle booked another client on "Larry King Live" to comment on the sweat lodge deaths in Arizona

• How pitching differs when you're a source for a news story vs. a feature

• 7 places to look for breaking news and automate news alerts so you can respond within seconds

• 3 important elements that you should incorporate into every pitch so the media can decide immediately to interview you

• When to deliver a short pitch and when to make your pitch that's more detailed

• 6 killer subject lines that resulted in major publicity for Michelle's clients...feel free to adapt these to your own story

• How to craft and deliver enticing "talking points" to make the media's job as easy as possible

• Critical details that professional publicists include in their pitches....but most other people don't

• 4 things to do after you pitch that will tip the scales in your favor
   

• How many time you should follow up with a journalist if they haven't responded to your pitch (the number may surprise you) 

• 3 ways to follow up a pitch and look incredibly helpful
   

• Michelle's favorite free media resource directory that will save you thousands of dollars...this is a killer tip!
   

Bonus!  You'll also receive handouts so you can see EXACTLY what Michelle emails to the media to get such terrific response for her clients.

You don't need to use the handouts to "follow along." Instead, you can refer to them after you've listened to Michelle.

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