-
A simple explanation of an ezine in case
you haven't started one and why it's so powerful
-
Why Don uses a double opt-in ezine
-
A simple explanation of a blog and why
it's such an effective marketing tool
-
3 reasons why it's vital for EVERY
business to have a blog...and why you're leaving money on the table
if
you don't have one
-
Why you don't need to be paranoid that
people will post bad comments at your blog
-
Why big companies have as many as three
blogs and how three blogs help them make more money
-
The kinds of topics that draw the biggest crowds and
the
most revenue for you
-
The "push and pull" power of using blogs
and ezines together and why publishing only one or the other is a big
mistake
-
The bad thing that's happening to everyone
who publishes an ezine and why far fewer people are reading your ezine
than what you might think
-
How to bypass the entire problem of spam
filters to guarantee that readers receive your ezine
-
How to get readers from your ezine to your
blog so they don't miss anything
-
Why it's perfectly OK to use your blog to
sell products and services (we think you're nuts if you don't)
-
The value of "slicing and dicing" your
ezine into separate blog entries
-
Don's timeline for slicing and dicing so
he keeps the search engines happy and continues to pull in traffic
to his blog
-
The other place where you should post your
ezine...this will result in more sales of products and services you're
promoting within the ezine
-
Don's test result that shows what
percentage of sales are coming from his ezine, his blog and his ezine
archives
-
A search engine optimization tip for
writing a headline on the blog entry that came from your ezine
-
A great way to alert your followers every
time you post something new to your blog...you set this up once and
you never have to touch it again!
-
How to use your blog and ezine to push
readers to other people's websites where they can buy products and
services that earn you commission
-
A revenue stream you can earn from your
blog...set this up once and you never touch it again, except to cash
the checks that you'll receive
-
Don's great tip on how to write one
article, get in front of anew audience, and make that content do double-
and triple-duty
-
The 4 key elements that drive traffic to a
blog
-
A great website where you can post
articles that might be picked up by major newspapers
-
Joan's tip about how to sell products from
your blog without actually writing about them.
