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Why blogging is an incredibly inexpensive tool for
your PR and marketing campaign
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Why there's so much buzz about blogging
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The difference between a website and a blog
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Important things to consider before starting a blog
so you don't waste time and energy
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How to pitch story ideas to bloggers and why you
must NEVER pitch bloggers the same way you pitch media outlets
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How blogging can enhance your reputation as an
expert in your field
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How authors, speakers and consultants can use blogs
to sell more books, book more programs and attract more clients.
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Where to start..exactly what you need to create a
weblog
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How you can use a blog as a mini-website and make
it easy for people to find you online
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How blogs can help you get good search engine
ranking
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