Why Alex is convinced radio publicity is better than TV

The difference between booking a story and booking a show...you must know this

The 4 ways to get booked on radio shows, and why calling the station yourself works best...no expensive publicists to pay!

Why low-wattage stations are better than high-wattage stations

Why radio stations don't give a hoot about your book, and what they DO care about

The 8 essential elements of giving a great show...you must have all 8 if you want to make money doing this

Why an electronic press kit at your website isn't good enough

Alex's clever way for delivering a press kit so the producer will open it

What typical press releases say at the top, and why yours should be different

Why Alex separates his news release into columns instead of blocks of type

The 5 ways his news release doesn't look anything like the standard release

2 ways to turn a boring topic into an interesting show hook

What you must offer listeners if all you have is an abstract concept

Tips for your one-page list of sample questions

What Alex includes inside his press kit that catches a producer's attention every time...he's the only one I know of who uses this

The best way to generate lots of phone calls from listeners

The 2 things to include on the inside left pocket of the press kit and why they speak louder than anything you could say 

How to create credibility for your topic so listeners believe what you're saying

How to steal other people's publicity and use it to get booked as a guest.

What you must do when you call radio stations so you stay organized

The one thing you must never do when leaving a voicemail message...do this and you'll forever blow your chances of being on the show

How many days you should wait after calling a producer and not getting a callback

The length of your verbal pitch

The 4 responses you are likely to get when you pitch, and how to respond to each one

How to get booked in the two peak drive-time slots of 7:30-8:30 a.m. and 5:15-6:15 p.m. This little trick works every time!

3 reasons why you should do a live interview instead of taping it...this will usually sway them

When you book a TV interview, the one thing you must ask for so you can stay in touch with the producer

What to include in the first 60 seconds of your interview so you're believable

Why you should never let the host lead the interview and what you must do beforehand to take control

How to give a free commercial at the end of the show so you sell books, products and services or lead people to your website

What Alex gives away at the end of the show--this tripled his book sales overnight!

What to do after the show to encourage hosts to continue promoting you long after the show is over

The 3 things Alex includes in his thank-you letter so he gets invited back

The 3 keys you must have to get onto the show...if you don't have these, don't bother calling.

How Alex can help you get onto the big shows, and how you can hear him pitch radio producers