How to Be an Expert Spokesperson the Media Love Joan Stewart interviews Al Rothstein (A live one-hour teleseminar) $39.95 + $5 shipping and handling
You will learn: What the media consider an expert spokesperson What an expert must be able to do that a regular spokesperson can’t do 3 things to do if you make a prediction and you’re wrong One quality that TV reporters look for in an expert spokesperson How to make the audience understand your industry’s lingo Why you must be ready to “go live” when the media call What do to if the media need you and you are unavailable to comment How to make it easy for reporters to interview you How to get a first-hand view of a reporter’s job so you know what they're up against The other skills an expert spokesperson must have The 2 most important questions you can ask anyone in the media The best way to market yourself as an expert How to know which topics you should list as your expertise What you must consider when marketing yourself to a particular media outlet How to use electronic media kits to market your expertise How to use the personal touch when contacting individual reporters The advantages and disadvantages of resource books on experts How to use ProfNet to promote yourself as an expert How sole proprietors can save money on ProfNet leads 2 things you should also pitch along with your expertise to make a reporter’s job easy Fun angles Al and Joan would pitch for a story about “love bugs” in Houston How your experts should be dressed...the answer might surprise you The importance of props and backdrops if you’re being interviewed by TV Why you don’t have to be 100 percent articulate The danger in being too smooth and too slick How to make your experts look natural, comfortable and at ease How to prepare for a media interview so you know how the game is played Why you shouldn’t worry about overexposure What to do first to prepare you for “Nightline”
What the media
consider an expert spokesperson
