How to Be an Expert
Spokesperson the Media Love
Joan Stewart interviews Al Rothstein (A live
one-hour teleseminar)
$39.95 + $5.50 shipping and handling
You will learn:
What the media
consider an expert spokesperson
What an expert must
be able to do that a regular spokesperson can’t do
3 things to do if you
make a prediction and you’re wrong
One quality that TV
reporters look for in an expert spokesperson
How to make the
audience understand your industry’s lingo
Why you must be ready
to “go live” when the media call
What do to if the
media need you and you are unavailable to comment
How to make it easy
for reporters to interview you
How to get a
first-hand view of a reporter’s job so you know what they're up against
The other skills an
expert spokesperson must have
The 2 most important
questions you can ask anyone in the media
The best way to
market yourself as an expert
How to know which
topics you should list as your expertise
What you must
consider when marketing yourself to a particular media outlet
How to use electronic
media kits to market your expertise
How to use the
personal touch when contacting individual reporters
The advantages and
disadvantages of resource books on experts
How to use ProfNet to
promote yourself as an expert
How sole proprietors
can save money on ProfNet leads
2 things you should
also pitch along with your expertise to make a reporter’s job easy
Fun angles Al
and Joan would pitch for a story about “love bugs” in Houston
How your experts
should be dressed...the answer might surprise you
The importance of
props and backdrops if you’re being interviewed by TV
Why you don’t have to
be 100 percent articulate
The danger in being
too smooth and too slick
How to make your
experts look natural, comfortable and at ease
How to prepare for a
media interview so you know how the game is played
What the media
consider an expert spokesperson
