You will learn:

• The very first thing that do-it-yourself musicians should know about the PR industry...this may be a revelation for you and it will keep you from getting frustrated
   
• The kinds of bands, singers and songwriters Bob wrote articles about when he edited a music magazine (Most of them weren't famous and you don't have to be either!) 
   
• Why journalists will expect you to have an electronic press kit, and how to create one for next to nothing
   
• An inexpensive website that will host your press kit for as little as $5 a month (this is PERFECT for you if you can't afford your own website)
   
• The five elements of a great press kit--journalists will expect you to have these before they write about you
   
• The information you MUST have on your home page--most people don't include this and if journalists can't find it, they won't spend time searching. They'll just leave and interview someone else!
   
• 5 tips on how to write your bio or your band's bio
   
•  What do to if you can't write,and 2 places where you can find someone who can write for you
   
• 4 tips for writing press releases that won't end up in the journalists' wastebaskets 
   
• 4 websites where you can post your press releases for free so journalists anywhere can find you
   
• Why you should post news about you on the Internet even if you play locally
   
• A website that will write your press release for you and send it to several hundred targeted websites for about $60
   
• A website where you can find radio stations within specific regions--this will come in handy if you're touring and want publicity in cities where you have gigs
   
• The most important element on your news release and 6 tips that will help you do it right
   
• A website where you can find great examples of compelling headlines on news releases about musicians
   
• The biggest mistake musicians make when trying to get publicity
   
• The one thing most musicians never think about when promoting themselves or their band...if you remember this, it might get you a story  
   
• 4 things that motivate media people...knowing this will help you give them the kinds of stories their audiences need and will put you miles ahead of your competition
   
• A question you should ask to really help you promote every aspect of your business
   
• Why you should NEVER hide the fact that you're an indie musician and why this can often work in your favor 
   
• Witty, creative angles that bands have used to generate publicity and how to find your unique angle   
   
• 7 tips for sending news releases by email...so you show journalists that you know how to play the game and not waste their time
   
• 5 things you can do to form valuable relationships with journalists so they keep coming back to you again and again
   
• An easy way to "customize" each news release or media pitch for different media outlets so they think it was written especially for them, without spending a lot of time doing this
   
• 2 more websites where you can spread the word about your band--for FREE!
   
• Yet another website where you can post news about your band, details about where you're playing and any other news about you--again, for FREE!
   
• 3 more websites that are great resources for specific genres of music
   
• How Bob got great publicity by being controversial...you can use this same technique
   
• 3 more ways to pinpoint exactly what's newsworthy about you or or band
   
• A fabulous way to get onto your drive-time radio shows...this is is so much fun that almost any half-decent musician can do it
   
• What to do if the local music critic refuses to write about your new CD
   
• Joan's Number One tip for how to get onto your local TV news...timing is everything so you have to know when the TV folks are hungriest for good stories
   
• Where to start...we don't want to overwhelm you, so Bob gives you his best advice on how to start a publicity campaign

Order the CD

Order the electronic transcript