You will learn:

• Why it's more difficult for artists to generate free publicity…and what artists can do to change it
   
• Why artists who market aggressively leave other artists in the dust
   
• How a California artist rakes in the revenue by selling her artwork online…any other artist can do it too
   
• Where an artist should start a publicity campaign…following this one tip will save you hundreds of hours of aggravation
   
• The two best ways to research media where you want coverage, and the surprising gold nuggets you might uncover that will help open the door to journalists
   
• The one thing you must do before you pitch an idea to a magazine…most people don't bother with this step. But those who do get the publicity.
   
• Where to look in every magazine you want to get into for valuable clues about what topics and trends the magazine considers important
   
• A media outlet that's perfect for artists who sell artwork to local or national companies
   
• The kind of information to gather when researching your media contacts
   
• 7 examples of great story ideas about artists the media would love…including one that doesn't have anything to do with art
   
• What you should be willing to talk about that most other artists aren't…journalists will really pay attention
   
• An unconventional story idea one of Ariane's friends can pitch that would make a great business story
   
• Why limiting your market to collectors limits not only your revenue but your publicity opportunities
   
• How to pitch your idea on the phone…and how many seconds it should take so you don't waste your time or a journalist's
   
• 2 rules to follow if you're emailing a pitch so journalists are more inclined to read it
   
• A great way to piggyback your story idea onto a story the publication already has covered
   
• How a McDonald's Happy Meal will help you remember how to pitch your information
   
• How artists can help each other generate publicity…there's power in numbers!
   
• Why blogging is so valuable to a publicity campaign
   
• How to communicate with bloggers so they're inclined to write about you
   
• How to find bloggers who write about your type of artwork
   
• Other rules of the blogsphere you must follow so you don't look like a nerd
   
• Why posting comments at other people's blogs can drive more traffic to your website
   
• The other big reason why posting comments can help you
   
• How a popular social networking website helps more artists make a living selling their artwork--and how it can help you, too
   
• How a particular artist uses this site to sell artwork for as much as $1,000, even though his artwork is no bigger than a postcard
   
• How to use online video to generate interest in your pottery, art clothing or anything else you create
   
• Why Joan loves Craigslist not only for artists, but for anybody who has anything to sell…and 5 ways artists can use the list to sell more artwork and grow their business
   
• Another way to build a huge online presence and end up on other people's websites and blogs without even knowing it…thus driving more traffic to your website
   
• How writing direct-to-consumer press releases can help sell your artwork even if journalists don't cover you
   
• Where to learn how to write and distribute these kinds of press releases--for FREE
   
• The value of including an environmental photo in your press kit
   
• Examples and tips for shooting environmental photos so you your best
   
• Mandatory items for your press kit…and the one big mistake you shouldn't make
   
• Optional items you can include in the kit…these will help journalists cover you
   
• The difference between a press kit and an online media room
   
• What you must know about scanning photos and posting them on your website…this too will make it easier for journalists to cover you
   
• Joan's pet peeve about website home pages…and why this one mistake can cost you a media interview
   
• Her Number One best piece of advice on how to manage a publicity campaign…this will reduce frustration and save time
   
• Why you shouldn't get rattled when you hear the word "no" from a journalist and what "no" really means

Order the CD     Order the electronic transcript