-
3 reasons to steer
clear of the typical press conference that reporters hate
-
The one time you
SHOULD call a press conference...it could save your butt and your job
-
The difference
between a press conference and a media event
-
What you must have to
attract a reporter to your event so you aren't at the press
conference all by yourself
-
How a fun “Kid’s Town
Hall” publicized a boring college news event
-
How Sandra organized
the Town Hall event in only two weeks
-
The difference
between a “media alert” and a news release
-
How 50,000 roses and
carnations helped announce the formation of a new florist
association
-
How hundreds of conch
shells publicized a lack of funding for special education in
Michigan
-
The importance of
communicating your key message in your event so the media reports
what you think is important
-
How to plan a media
event without getting caught up in the creativity
-
8 logistical
considerations of doing a traditional press conference
-
Things you must
consider if doing outdoor events so you're prepared for the worst
-
How a reporter was
hypnotized, lost 15 pounds, and wrote a great story about a
fund-raiser
-
How to flag reporters
to your key message so they understand what's most important
-
How to use your media
kit to announce your media event
-
Other things to do to
help individual media outlets craft their own story so they feel as
though they have something different from the competition
-
What to do after your
event to help reporters...they'll remember these thoughtful
gestures
-
When you must never
use humor or gimmicks so you don't look like a fool
-
What you must include
on your checklist when planning a news conference or media
event
-
Why your boss or CEO
might be your worst key spokesperson and why you must not
let them ruin the show
-
The one group of
people you can't forget when you have a major announcement
-
Things that look
amateurish regardless of how hard you try
-
Why you MUST rehearse
a news conference—and how to rehearse it
-
Important things that
can prevent boredom at long news conferences
-
4 types of graphics
to consider as props so you look your best in photos and on TV
-
How an insurance
company used a live, 4-legged “prop” at its media event
-
How a “Lunch at the
Landfill” event got reporters excited about what would otherwise
have been a ho-hum press conference
-
Easy alternatives to
news events that don’t take a lot of time but involve reporters
