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How the NPR labyrinth works...this will help
you understand all your pitching
options
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2 questions to ask yourself before you pitch
so you don't waste time on
pitches that go nowhere
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How to find out whether an NPR show is local
or national
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How NPR differs from other radio shows and 3
reasons it's such a goldmine for
experts
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The 4 things producers are looking for in the
perfect guest...if you have
these, you're in
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Why you can get onto NPR even if you've
written only one book
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Why you can get on even if you HAVEN'T
written a book but you're still an
expert
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The kinds of shows you should look for if
you're an emerging expert...these
shows are ALWAYS looking for
guests
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The kind of detective work you must do while
researching shows
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Where to find clues about a producer's or
talk show host's hot-button topics
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The Number One hot-button topic for Terry
Gross of "Fresh Air"
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How to create a compelling pitch--and the
most important thing to lead with
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What to say at the end of the pitch to make
them take notice
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Lissa's rules for email and telephone pitches
and which of the two she prefers
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The one method of pitching she thinks is
least effective...and why
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Types of responses to expect after you pitch
so you don't become angry or
impatient
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How to follow-up so you're persistent but not
a pest...and when it's time to
move on
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When it's OK to pitch multiple shows
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What to do if an NPR show is interested in
you and they don't know that
another program already has booked
you
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The two ways publicists are most valuable to NPR
producers
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Which shows compete with "Morning Edition" and "All
Things Considered"
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How local affiliates view pitches about guests who
have been on national NPR
shows
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Lissa's tricks for finding all the NPR shows that
would be interested in your
topic
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The types of credentials you should emphasize and
those you shouldn't
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What to mention in your pitch that will work in
your favor
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The 4 worst times of day to pitch producers because
they're in a tailspin
mode
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The 2 times of day when Lissa usually pitches
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The 5 problems with the Portuguese physicist and
how Lissa got him booked
on two major NPR nationally syndicated shows
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Why Lissa never allows her clients to pitch
themselves
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When a producer says "no," how to know if it's OK
to ask him what other
shows might be a better fit
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2 other options for pitching NPR...one is the
broadcast equivalent of getting
an op-ed piece printed in the Wall
Street Journal
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What to do if a producer or assignment editor is
interested in your idea
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How to send follow-up material producers have
requested so it doesn't
accidentally get lost in the newsroom
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5 tips for creating a media kit that won't waste
their time or yours
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The kinds of hosts who probably won't read your
book before they interview
you and why you shouldn't be insulted
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The best way to introduce yourself to a producer
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Why you shouldn't offer hosts a list of questions
to ask you--don't risk
embarrassing yourself or them
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The NPR shows that consider themselves "hip" and
want "hip" guests
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14 NPR shows that are hungry for experts in certain
topics...these are best
bets!
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Rules authors must follow when you want them to
promote your book so you
don't look like a huckster
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The best way to say "thank you" to a host and
producer after an appearance
on NPR
"After listening to
'How to Get Booked on National Public Radio' with Lissa Warren,
and taking diligent notes, I made a pitch to the Parent's Journal,
an NPR-affiliated program. Your teleseminar resulted in not one,
not two, but a SERIES of interviews on the Parent's Journal. The
host, Bobbie Conner, is going to call me in Germany several times
to record the series of tips myself."
