You will learn:

•  3 situations in which your good name can be damaged

•  How to turn your employees into junior detectives so they're looking out for the
   best interests of the company

•  How the Internet makes your organization more vulnerable today than ever and
   how to fight back

•  How to determine if people are saying bad things about you online

•  How to know whether to take action or stay silent if you learn your name is being
   besmirched on the Internet...you don't want to act too fast and make it worse

•  What you must know about bloggers and why they're more dangerous than
   legitimate journalists

•  What you'll be tempted to do when you find someone is saying bad things about
   you on the Internet...and why following through could be a big mistake

•  An action step you need to take when you learn someone is damaging your good
   name...you'd  probably never think of doing this and if you don't, the media will
   wonder why

•  A powerful weapon you can use that will help silence bloggers who are creating
   problems for you

•  When to get your attorney involved, whether you have in-house counsel or
   need to hire a firm

• What W.R. Grace did to lay out all the facts when the hit movie "A Civil Action" with
  John Travolta created bad publicity for the company...this is the same thing you can do too 

•  How a famous institution mishandled rumors, thus costing itself millions of dollars

•  An example of how a company did almost everything wrong during and after a
   crisis, and paid dearly for it

•  What you must prove if you sue someone for libel and expect to win

•  How to sound believable to the public, to the media and to your customers, when
   you are countering charges against you

•  The one thing you must do if people have been harmed, damaged or injured as
   a result of something your company has done...this will help put you in a
   somewhat better light.

•  What you can start doing NOW that will save you time later if a crisis hits...so
   you're free to handle the crisis

•  How to know which media you should contact when you want to set the record
   straight after someone has damaged your good name and time is of the essence

•  2 more "behind the scenes" tasks you can be doing as soon as you suspect you
   might be in trouble...these can save you days of time later

•  The importance of key messages and how you can blow a media interview if you
   haven't prepared them

•  The art of "bridging" and why it's such a valuable verbal self-defense technique

•  A clever tactic that one of Judy's clients used to squash a "60 Minutes"
   investigation

•  The best way to communicate with your current customers if you need to contact
   them to set the record straight when someone is damaging your good name
   

.