You will learn:

• What journalists don't want to hear at the start of the pitch because it wastes time

• What they DO want to hear right off the bat

• 6 examples of "grabber" sentences that will get their attention within the first 5 seconds

• 2 techniques you can use to "grab" them

• Why Raleigh loves the problem-to-solution pitch

• The number of words you should use to explain the problem

• The number of words you should use to explain the solution

• What to do after you've written your initial pitch and why you should NEVER be
  satisfied with it

• 3 possible responses from journalists after you've made your pitch and how to react to each response

• How to create "options" for the journalist who is interested in your pitch

• Some of Raleigh's 26 ways to "reel 'em in with hooks"

• Her favorite ways to "reel 'em in"

• What to do if your pitch only takes 5 or 10 seconds and you're allowed 30 seconds

• 2 places to look for catchy "hooks"

• What authors must NEVER mention during their pitch

• How Raleigh delivers her own pitch in only 5 seconds...it's terrific!

• How she elaborates on the pitch and keep's the reporter's attention

• What to do if you call a media outlet looking for contact information and you're put through to the producer who expects to hear a pitch...don't let this happen to you!

Then listen as more than a dozen participants during this call deliver their practice pitch to Raleigh. You will learn:

• How Raleigh strengthens their pitches by creating "grabber" sentences 

• How she puts the emphasis on specific topics, not on vague openers

• How to create a "headline" for your pitch so you stay focused

• How she works magic on so-so pitches to turn them into irresistible pitches

• A word to avoid when you write your pitch...this will surprise you because it's a word you might be tempted to use

• The 4 topics that are grabbers...tie your pitch to these and you're in!   

...and a bonus: "Raleigh's 26 ways to reel 'em in with hooks," a list you can download and read after your order has been approved and while your CD or cassette tape is being shipped. It will give you lots more ideas you can use in your pitches.