You will learn:

• The 2 very best ways to attract P.R. clients...Joan and Marcia have struck gold using these 2 ideas
   
• Tactics you can use if you want only local P.R. clients...you'll be a star in your community! 
   
• Internet strategies that make it easy for people on the other side of the globe to find you
   
• How to find people who need your services without searching far and wide
   
• How to establish your credibility as a P.R. expert without making it look like you're selling something
   
• Ideas you can do once, then repeat over and over again without a lot of extra work
   
• Marketing public relations strategies that position you as an expert in your field
   
• How to stay on a potential client's radar screen so they remember who you are and how you can help them
   
• A clever trick you can use to catch the attention of someone who doesn't know you...it will force them to take your phone call
   
• A quick way to get new clients when business is flat, and the next few months look equally grim
   
• How to convince the media to spread the word about your business because you are willing to help their audiences
   
• Tips for writing articles about your areas of expertise and the types of articles editors love...be a great public relations resource
   
• How to get in front of thousands of people every week, dazzle them with your smarts and encourage them to call you for help  
   
• Incentives you can offer so that people refer clients to you...you'll have so much business you'll be turning people away  
   
• An idea Marcia has used that anyone can copy and get in front of thousands of people who might need your services
   
• How to use your website to encourage people to contact you--and what to do when they finally call or email you
   
• How to create freebies that position you as an expert and encourage people to learn more about you
   
• How to get more business from an unlikely source--your competitors!   
   
• A fun way to create interest in your business--don't be surprised if people stop you at the grocery store
   
• An inexpensive direct-mail campaign that is targeted only to the people who are likely to use your services
   
• A clever public relations management trick to convince somebody that they need your services...they won't even suspect you are courting them
   
• Where to find groups in your own community that will help you drum up more business
   
• How to create strategic business alliances with others in your community who can bring clients to your doorstep 
   

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