Value Pack - All Issues! (Issues 1 through 26)

Mar/Apr 1998 (Issue 1)
Secrets of profitable self-promotion  • How to improve accuracy in news stories • How to use editorial calendars Climbing the media ladder  • Questions reporters will ask • Spring story ideas  • Editors' pet peeves • Who's Who at USA Today • All-in-One Media Directory  • Pitching to business journals • Books: "1998 Writer's Market - Where & How to Sell What You Write," "Winning with the News Media - A Self-Defense Manual When You're the Story" and "How to Tell and Sell Your Story - A Guide to Media for Community Groups and other Non-Profits" • Newsletter catalog
 

May/June 1998 (Issue 2)
The 7 Deadly Sins of news releases  • Tips for recycling publicity • 18 ways to schmooze with reporters • Save on photos  • How They Did It: A management consultant hosts his own cable TV show • Make $$$$ on talk shows  • Other sources for radio shows • Win an interview on national radio • It's time for a parade  • Donate time, products, services  • Spring and summer story ideas • Advice from Jane Applegate, author and columnist • Books: "Celebrate Today!" and "Manager's Tough Questions Answer Book" • Free media guide and free business greeting cards
 

July/Aug 1998 (Issue 3)
Clever contests attract attention • Calling all self-employed • The value of an experts directory  • More mileage from TV interviews • Don't be caught without your photo • Internet promotion on a shoestring • Directory of newsletters  • 41 reasons to write a news release • Summer story ideas • How to meet writers • Books: "National Directory of Newspaper Op-Ed Pages"  • Advice from Reva Lesonsky, editor of Entrepreneur Media, Inc. which publishes Entrepreneur, Business Start-Ups and Home Office magazines • Free banner ads for non-profits  • Free list of power words
 

Sept/Oct 1998 (Issue 4)
Sponsoring an event? Wake em up with a skit • Chicken Soup accepting stories • Lessons learned from the Moneyroom radio show • How They Did It: Persistence pays for author-columnist who writes about disabilities  • 31 publicity secrets to finding employees • Attention working women • Update your voice mail  • More secrets to recycling publicity • Humor in the Workplace stories wanted • Autumn story ideas • Story idea tickler list • Advice from Marc Myers, the editor of Bottom Line Personal newsletter  • Books: "How to be a Syndicated Columnist" and "What to Say When You're Dying on the Platform - A Complete Resource for Speakers, Trainers, Executives"  • Get free electronic thank-you notes for the media • Chat alert service • Modern Maturity needs essays •  How to use church bulletins, trade associations and visitors guides
 

Nov/Dec 1998 (Issue 5)
Time to deck the halls with sizzling story ideas • No gifts for the media  • What to do first with your publicity campaign • How to mingle with the media  • Targeting the affluent 55+ market • How They Did It: How entrepreneur Kimberly Stansell caught USA Today's attention • TV on a low budget • Visit magazine web sites • Wall Street Journal adds section for older executives • Just for kids  • Use phone cards to stay in touch • Signature files spread the word • Winter and holiday story ideas  • Advice from Andrea Kay, career columnist for Gannett Newspapers  • Web sites for science reporters and travel writers  • Books: "Insider's Guide to Pitching the Wall Street Journal" and "Latin America Media Directory"  • Order free copies of West Coast PR Newsletter and Newsletter Nameplate

Jan/Feb 1999 (Issue 6)
Profit from writing for online newsletters  •  Where to find e-zines  •  3 Little Words Show the Media Care • How to use reprints • Always say thanks to the media  •  How They Did It: Workplace issues columnist Joan Lloyd explains how to create your celebrity image  •  K.I.D.S. and Drugs • Under-30 success stories wanted  •  Annual reports •  Yo quiero un chihuahua  •  Make publicity fun •  13 tips for taking talk-show calls  •  Publicity says "Hail to the Chef"  •  New Year's Resolutions You Can't Break  •  Winter Story Ideas  •  Web sites for creating your own press releases and finding alternative weekly newspapers  •  Book review of "The Unabashed Self-Promoter's Guide" and "Dealing Effectively with the Media - What local government officials need to know"  •  Advice from Paul & Sarah Edwards, self-employment authors and radio show hosts  •  Free newspaper circulation list and free copy of Book Marketing & Publicity newsletter
 

March/April 1999 (Issue 7)
Vanity license plates • Massaging every opportunity •  Meet top journalists at media conference • A country veterinarian and his Subaru • A Realtor's 8 self-promotion secrets  • Publicize with fortune cookies  • Pitching Business Week • Earn brownie points by giving media awards • Market yourself with a book  • Advice from author and editor Bruce Wiebusch on how to get into trade publications •  Books: "101 Ways to Promote Yourself" and "Marketing with Testimonials"
 

May/June 1999 (Issue 8)
Celebrating an anniversary? Make it one they'll remember •  The power of print newsletters • Share your research  • Do your homework before a TV appearance •  Catching Newsweek's and Jane Bryant Quinn's attention •  How to offset bad restaurant reviews  • What travel editors want • Cheap TV ads  •  More colorful parades  • Chase's Calendar of Events  • Promote your books on an airplane  •  How to get on the Moneyroom radio show  • Spring and summer story ideas • Wireless Flash prints truly weird, whacky stories • Find out about new trends from the Census Bureau • Book reviews of Bulletproof News Releases and Marketing Without Megabucks •  Web sites on writer's guidelines for national magazines and newspapers, and online media kits
 

July/August 1999 (Issue 9)
Test your media smarts  •  Know the media before you pitch  •  10 tips for working with a publicist  •  How to get booked on a radio show  •  Apply for small business awards  •  Where to publicize informational products  •  Where to find college PR tips  •  Wear clever T-shirts at trade shows  •  Advice from Katharine Mieszkowski from Fast Company magazine  •  Remember the receptionist  •  Review of the book "Be a Global Force of One in Your Hometown" and the booklet "I'll See You on the Radio--How to prepare for and give radio interviews"  •  Summer story ideas
 

Sept/Oct 1999 (Issue 10)
Who you gonna call when '60 Minutes' calls?  •  Don't pay for radio interviews  •  Score points with a 'White Paper' • Share trivia with DJs •  Be generous with photos • Manuscripts needed  •  Give callers your URL • Display paid ads •  Help photographers • Free publicity for home-based moms • Make the most of Y2K stories •  Tie publicity to emerging trends • Reviews of "Mike Fright: How to succeed in media interviews when Mike Wallace comes calling" and the booklet "How to get more bu$ine$$ from your business cards"  •  Advice from Jeffrey Young at Forbes magazine  •  Autumn story ideas
 

Nov/Dec 1999 (Issue 11)
11 ways to bomb on a radio talk show  • Wall Street Journal wants your surveys, data, statistics  •  An end-of-the-year publicity checklist  • How to make the media love you  •  5 ways to snag free Internet advertising  • Fast, effective way for schools and non-profits to send news releases  •  Canadian Broadcasting Corporation interviewing guests  •  Chicago, Atlanta media guides  • Headlines for 'how to' articles  • Tips for targeting your how-to articles  • Use news clips to keep in touch  • Review of the books "Jump Start Your Book Sales," "Starting from 'No' (10 Strategies to overcome your fear of rejection and succeed in business)," "Starting or Running a Successful Newsletter or Magazine" and "Great Openings and Closings (28 Ways to launch and land your presentations and succeed in business)  • Advice from Lorri Allen, TV news director  •  November/December story ideas.
 

Jan/Feb 2000 (Issue 12)
Secrets for creating irresistible story angles  •  News Releases: Keep 'em simple  •  Marketing with Amazon  •  Tips for 'How-to' headlines  •  Media web sites make pitching easy  •  Build a valuable media database  •  Media options during a crisis  •  7 things photographers hate  •  Agile marketing without the guilt  •  Book reviews of "The Best of TACTICS" and "Publicity on the Internet"  •  Advice from Jan Norman, Orange County Register columnist  •  Winter story ideas.
 

March/April 2000 (Issue 13)
Alaska Airlines makes most of web site after crash  •  Sign up now for free tips  •  How to find your way into a book  •  Always follow up •  Publicity creates 'ripple effect'  •  Market yourself with cassettes  •  Play off the weather  •  When reporters say 'no'  •  How to build rapport with reporters  •  Top 10 worst PR blunders of 1999  • 5 tips for targeting the trade press  •  Book reviews of "Meeting the Media: A guide to working effectively with reporters" and "Public Relations Marketing: Making a splash without much cash"  •  Advice from Jeff Zbar, freelance writer and home office expert  •  Spring story ideas.
 

May/June 2000 (Issue 14)
Don't forget the Weeklies  •  PR Tips at Entrepreneur.com  •  More tips for publicity in the weeklies  •  Your business articles wanted • 10 myths about the media  •  Learn PR skills at two conferences  •  Declare a special holiday •  A tip for your grand opening  •  Make recruiting a marketing event  •  Publicity for your book on small-business topics  •  Don't miss Media Insider, a great publicity resource  •  8 e-pitching blunders to avoid  •  Book reviews of "Using Public Relations to Promote Your Non-Profit Organization" and "Gala! The Special Event Planner for Professionals and Volunteers"  •  Advice from Shannon Entin, editor of FitnessLink  •  Spring and summer story ideas.
 

July/Aug 2000 (Issue 15)
How to snag a TV sponsorship  •  Don't forget the photo desk  •  Trade show tips for book publicity  •  Wanted: Moms with web businesses  •  Fund-raising photos  •  Post to newsgroups  •  PR conference  •  Author interviews wanted  •  Marketing higher ed  •  7 elements of a media relations policy  •  TV on a low budget •  Tie sales promotions to a charity  •  Review of "Spin Tactics-A guide to guerilla media relations" and "You'd Better Have a Hose if You Want to Put Out the Fire"  •  Advice from Ripley Hotch of SUCCESS magazine  •  Summer story ideas
 

Sept/Oct 2000 (Issue 16)
For this PR junkie, free radio is his fix  •  Stay off media's enemies list  •  How to add sparkle to boring bios  •  Web up your trade show  •  Travel editors guide  •  What editors want  •  Need freelancers?  •  Conference for authors  •  Gift guide list  •  4 ways to build trust and promote  • Web marketing made easy  •  6 alternatives to no comment  •  Review of "Small Budget, Big Show-Promote Like a Pro" and "Dont Panic! An instant guide to crisis communications"  •  Advice from Woman's Day  •  Autumn story ideas
 

Nov/Dec 2000 (Issue 17)
CBS flips over Pancake Day  •  The lucrative world of booklets  •  She minds her PR manners & recycles  • Hot-shots under 30  • Travel experiences wanted  • For PR job-hunters  • USA Today wants your Technology tips  • Blue-ribbon promotion  • Trade show tip  • Adopt a highway  • Why booklets are valuable marketing tools  • Do's and dont's of phoning reporters/Review of "Editor & Publisher Syndicated Directory" and "Shameless Marketing for Brazen Hussies" • Advice from Erin Saxton, former producer of "The View" • November and December story ideas.
 

Jan/Feb 2001 (Issue 18)
The 10 Commandments of E-Mail News Releases  •  Free Tips, Free Checklist  •  Magic Phrases the Media Love  • Be Prepared for TV  • 8 Ways to Brand Deep on the Internet  • Booze & Media Interviews Don't Mix  • Promote Your Unusual Office •  Promote the Boss • Cement Media Relationships  • Online Forum Links PR, Media • Review of "1001 Ways to Market Your Books" by John Kremer and "Master Your Media Message!" by Al Rothstein  • Advice from Mildred Culp, Workwise syndicated columnist • Winter story ideas
 

March/April 2001 (Issue 19)
Why the national media love the Popcorn Fork • How to follow up on news releases • 5 secrets to making real money on radio • Free publicity from Kinko's • Swap products for ad space • 'Men Are From Mars' wants ideas • Create your own day • News releases for non-profits • Books about the holidays lure the media • Keep watching the calendar • 9 ways to find web site link partners • Review of "Internet Marketing for less than $550/Year" and "Speaking Successfully: 1001 Tips for Thriving in the Speaking Business" • Advice from Kimberly McCall, marketing writer and columnist
 

May/June 2001 (Issue 20)
How to work with media people who have tattoos, tongue rings • 'Lunch at the Landfill' worth biting into • What to do when 'The Today Show' calls • Use product photos •  Free report on 'net pitching • Attract laid-off employees • Sell your PR clients as experts • 'Magic phrases' notepads a handy tool • Hot tips for great radio interviews • Review of the booklet 'How to Write a Compelling 30-Second Commercial of Yourself' • Spring and summer story ideas
 

July/August 2001 (Issue 21)
Make news with creative controversy • More ways to be controversial • How to create a media database • How we got our product on 'Ally McBeal' • Use an envelope to catch editors' attention • Send your press release again • A guide to the gay press • PR/Marketing chat • News release creates $45 million in publicity • Pay attention to news release headlines • Review of the books "Not for Attribution" by Jon Allen and "Grassroots Marketing" by Shel Horowitz • Be a better speaker • How to track journalists • Advice from Andy Funk at WAGA-TV in Atlanta • Summer story ideas
 

September/October 2001 (Issue 22)
20 questions to keep you on the guerrilla publicity track • Image consultants lead publicity pack • Simple chart provides perfect story hook • Corporate web sites lacking • PR Strategies Forum • Food media conference • New web site for experts • The ugly truth about beauty in the media • Write trash-proof news releases • Tips for pitching women's magazines • Review of "101 Ways to Write Dynamic News Releases" by Raleigh Pinskey and "Good Press--An insider's guide to publicizing business and community news" by Richard Tuttell • Advice from TV show hosts Dennis and Niki McCuistion • Autumn story ideas
 

November/December 2001 (Issue 23)
During a crisis, let the media know how to contact your experts • Terrorist attacks bring out the best, worst of PR • 12 tips for writing articles editors will love • How to track public opinion • Global PR conference • Internet clipping service • Cheaper ad rates • Empowerment expert takes to the airwaves • 10 commandments of phone pitching • Creative publicity for creative people • Review of the books "Self Promotion for the Creative Person" and "Masters of Networking" • Advice from Alex Carroll, radio talk show expert • November/December story ideas
 

January/February 2002 (Issue 24)
Pick a day and make it yours • 10 ways to prepare for an interview • Over-55 media outlets a publicity goldmine • More tips for selling to seniors • Military newspapers • 'Jargon-free' stickers for news releases • Let the media boost your credibility for free/Write catchy headlines for your ads • 5 questions authors should ask librarians • Review of the books "101 ways to talk your way onto talk shows" and "Sold on Seniors—How you can reach and sell the $20 trillion senior marketplace" • Advice from Jason Jarvis, radio talk show host
 

March/April 2002 (Issue 25)
How to get booked on "Oprah" • Reprint articles by and about you • How to prepare for an interview with CNN • More tips for appearing on TV • How to snag a valuable celebrity endorsement • Don't forget the photo desk • New publicity column • Tips to build website traffic • Promote your business on a shoestring • Review of the books "Profitable Seminars" and "Secrets of Power Marketing" • Advice from Dan Janal of PRLeads.com on how to pitch your story idea to reporters

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