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"89 Ways to Write Powerful Press Releases"
Remember the call to action I discussed in
Lesson 12? If they like what they see, it will encourage them to do something else, like sign up for your ezine or visit your blog. They might not buy until several months later, after they've had a chance to know, like and trust you. But that's OK. Some of the people who buy will end up as lifetime customers. And if you're patient, the time you spend courting them will be well worth it.
Notice that the call to action, which I've highlighted for you in yellow, pulls people into Chet's sales funnel by offering free videos in exchange for their email address. That's an effective strategy because it takes people to his website where they can then watch a short video and listen to Chet list all the benefits they'll receive if they sign up for a $39 webinar. Don't ever wimp out by saying "Visit our website at www.blah-blah-blah.com." Instead, give people a good reason to visit. Here's the release:
Double Your Sales In Just 12 Months -- Learn How In Just 5 Minutes Did you know that you can actually double your sales in as little as 12 months? No matter what sector you sell in, no matter how long your business has been established, no matter how your business is structured, you can double your sales volume in just 12 months. That's what Chet Holmes, veteran business-growth strategist, teaches. Holmes has worked with 60 of the Fortune 500 companies, which is more than any other single business-growth strategist. During his tenure running billionaire Charlie Mungers' companies, Holmes actually doubled the sales volume of each division to which he was assigned in as little as 12 to 15 months. Nine companies in total, each doubled sales. One of the companies was doubled two years in a row and another was doubled three years in row. "Becoming a master is not about doing 4,000 different things; it's about doing 12 things, 4,000 times each," says Holmes, a Black Belt Karate Master. He says that four core business success principles can be learned in as little as five minutes each. These principles apply to all types of business. Not only Fortune 500 businesses, but both small business and home businesses. His site http://www.howtodoublesales.com explains these techniques in brief, which include: 1. Best buyer strategy: Do you have special efforts focused on your perfect buyers? This is the fastest, least expensive way to cause dramatic increases in sales, focused on only “best buyers.” 2. Educational-based marketing: How would you like to pull 900% greater response from your marketing? When you offer to teach something for free, you can get up to nine times the response of an offer to SELL something. 3. Super star strategy: How to get an army of top producers selling your products or services for you for free. 4. Zero to $100 million: An analysis of the type of person who grows a company to $100 million and what everyone can learn from that mindset. Holmes invites visitors to his website to leave their name and email address where they will gain instant access to his live videos where he shares the secrets of how to double sales using these four techniques. They also then send out nine free reports each giving away pearls of insights for growing any size company smarter, better, faster. "Each one of the four techniques can double your sales so when you use all four together the result can mean exponential growth in a single year. We call it fast track growth. It's a systematic method for growing companies that's been developed over 20 years working with hundreds of companies one-on-one and thousands through our training programs," says Holmes. The list of companies Holmes has worked with includes Wells Fargo, CitiBank, IBM, Apple Computer, Dean Whitter/Discover, Pac Bell, Estee Lauder, Thomson International, Merrill Lynch, Solomon Brothers, W.R. Grace, Men’s Wearhouse, Cosmair, Banker's Trust, and Xerox. Jay Levinson of Guerrilla Marketing says: "Chet has the best ideas you will ever hear on super fast business growth." Check out Holmes's website at: http://www.howtodoublesales.com. Holmes also offers an interactive web seminar where groups of CEOs gather to work with a Chet Holmes-trained executive to apply the concepts directly to your particular type of business. ### Offering free information in exchange for somebody's email address was a trick I learned long ago from Tom Antion, my Internet marketing mentor. His excellent ebook "Click: The Ultimate Guide to Internet Marketing" is like my bible, and I refer to it at least a half-dozen times each week. It will show you how to create a significant revenue stream from Internet marketing by creating a content-rich website, an email list, and top-quality information products.
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Lesson #41: Pull buyers into your
sales funnel
Publicist
Robert Smith (shown at right), also known as