|
"89 Ways to Write Powerful Press Releases"
Lesson #40: Drive traffic to your
website
If you want to drive traffic to
your website where people can sign up for a newsletter, or download
a report or do something interactive, don't wait until the very last
paragraph to insert your URL.
Insert it several times throughout the
release. That way, there's a better chance that people will click on
the link early, before they lose interest in the topic.
 That's exactly
what Carl Langsenkamp of the Xerox Corporation did with the press
release below. It's about the company's "Let's Say Thanks" campaign
that lets you visit
their website
and choose your favorite postcard design, all created by kids, from
a selection that scrolls across the screen. You click on your
favorite and write a personal message to a soldier. Xerox prints the
postcard and mails it in care packages sent by the military support
organization Give2theTroops to troops in Iraq, Egypt, Kosovo and
elsewhere.
In the release below, Carl actually
inserted the URL into the sub-head, and then repeated it three other
times throughout the body of the release, then included two more
links in the Note to Editors at the end. I've highlighted them all
for you in yellow.
SEND FREE POSTCARDS OF SUPPORT
TO U.S. TROOPS OVERSEAS VIA XEROX WEB SITE
www.LetsSayThanks.com
forwards customized postcards designed by kids
ROCHESTER, N.Y., June 26, 2006 – Specialist Tommy Brooks from the
2-130 Illinois Infantry Battalion served a 12-month tour in Iraq –
and says there's nothing like getting mail from home.
“A letter has a sense of warmth and is more personal than e-mail.
With regular mail, it’s all yours to keep and take with you when
you’re on the move,” said Brooks.
You can send your appreciation to U.S. soldiers like Specialist
Brooks through a new Web site sponsored by Xerox Corporation (NYSE:
XRX) at
www.LetsSayThanks.com.
Launching today, the site allows you to write a personalized message
on postcards – drawn by kids across the country – which will be
printed and sent to deployed forces in Iraq, Afghanistan and
elsewhere.
Following the success of local community card drives in Atlanta and
Phoenix, which delivered thousands of postcards overseas, Xerox
created
www.LetsSayThanks.com
to give people a way to show their support no matter where they
live. Visitors simply click on their favorite design, drawn by
children ages 6-14, and write a personal message to a soldier. The
colorful postcards are then printed on a Xerox iGen3® Digital
Production Press and mailed in care packages by the military support
organization Give2theTroops.
“We started this effort so specific communities could get even more
involved with supporting their local servicemen and women,” said
Mike Brannigan, president of Xerox’s United States Solutions Group.
“But when we saw the reaction not only from the public but also from
the troops overseas, we moved to an online effort that will allow
people from across the U.S. and around the world to send postcards
to the men and women of the armed forces.”
To submit a card, visit
www.LetsSayThanks.com,
click on your favorite postcard design and personalize it with your
message, and then hit submit. If you live in the U.S., you can
request a copy of the postcard and message to be delivered to you as
well. In addition, postcard designs will continue to rotate with new
artwork, so visit the site for details on how to submit new drawings
for consideration.
-XXX-
Media Contacts:
Carl Langsenkamp, Xerox Corporation, 585-423-5782
Email
Melissa Zandman, Text 100 for Xerox, 617-399-4914
Email
NOTE TO EDITORS: For more information about Xerox and to view sample
card designs, visit
www.xerox.com/news.
For more information about Give2theTroops, visit
www.give2thetroops.org
XEROX® and iGen3® are trademarks of XEROX CORPORATION.
Opportunity #40:
Land purchase
If you've bought land,
write a press release. And remember, land purchases are public
record. So you can beat the media at their own game by writing your
release and posting it online as soon as the purchase is final.
|
