"89 Ways to Write Powerful Press Releases"

Lesson #2:  Break the rule that says you must write
                          press releases only when you have
                          "legitimate" news

That rule doesn't apply anymore. Why? Because you're not writing press releases only for journalists. In the old days, we never wrote press releases unless we had something important to say because newspapers and magazines had limited space.

But today, now that we're posting our press releases on the Internet as well as sending them to media outlets, smart Publicity Hounds can pretty much write about whatever we want. If newspapers and magazines don't have room for our releases, that's OK. People everywhere can still find them online. So pay attention to the 89 opportunities I'm giving you to write press releases. I know you'll probably think of more.

OK, raise your right hand and repeat after me: "I (say your name), solemnly swear that I will forget the rule that says I must write a press release only when I have legitimate news."

Opportunity #2: When you release an annual report

You don't have to be a publicly-held company to issue an annual report. Small-business people and non-profits can issue them. The gist of the report should be summarized in the press release. Then, within the release, you can provide a link to the full report at your website.

An annual report can summarize things such as new products and services you've created, the major high points in your business, the number of new clients you've taken on during a particular year, how much your sales have grown, or anything else you want people to know about. The report can include links to other things at your website that you want visitors to see. 

Tomorrow: Another rule you must break

Please help spread the word about this tutorial

If you like this tutorial, let your business associates know about it--even your trade associations and chambers of commerce. Also, bloggers, ezine publishers, newsletter editors and speakers can spread the word to their audiences. Just give them this link where they can visit my blog, take my press release quiz and sign up for the free tutorial:

http://tinyurl.com/pwnu7

The Publicity Hound's Resources List
I am not a publicist. But excellent publicists, PR professionals, press release writers, editors, media resource directories and are on my resources list, with complete contact information and links to their websites.

Have you missed Lesson #1? You can find it here:

Lesson 1