"89 Ways to Write Powerful Press Releases"

Lesson #20:  A calendar listing

The press release promoting the meeting of fictional group PR Pros, which I showed you yesterday in Lesson 19, can also be turned into a routine calendar listing.

I recommend you send these calendar listings to print and online publications, including blogs and websites that you know are interested in them. When possible, write the listing in the exact format that that publication or website uses. If you're not sure, I've given you a good all-purpose format below. You can adjust the "who, what, when, where, why" formula to suit your needs.

Notice that at the end, I included the note about my photo, and the offer to contact me if they need more information. Why? Because many calendar listings include head shots of the speaker. Also, maybe someone will be intrigued by my offer and they'll call on me to write an article or provide tips.

These kinds of calendar listings should also be sent to TV newsrooms so broadcasters can include your event in their daybook, the day-to-day listing of what's happening when. Each day, they review the daybook to decide which events they'll cover for that day's newscasts. Include information about good visuals that might encourage the TV station to send a reporter and camera person to your event.   

Here's the listing:


CONTACT: Joan Stewart at 262-284-7451 (days) or 414-284-2222 (evenings)
3434 County KK
Port Washington, WI 53074
jstewart@publicityhound.com 
http://www.PublicityHound.com 

Calendar Listing

What: "How to Write Powerful Press Releases for the Web"

When: 1 to 3 p.m. Tuesday, August 22, 2006

Where: Meeting of PR Pros, Main Street Library conference room, 1234 Main Street, in the conference room.

Speaker: Publicity expert Joan Stewart

Cost: Free for members of PR Pros; $20 for non-members.

To register: http://www.PublicRelationsProfessionals.com/Aug28meeting or by calling 262-284-7451.

                                            _{-- END --}

Note: Joan Stewart's high-resolution photo is at http://publicityhound.net/graphics/js2x3.jpg

She is available for interviews and can provide a list of tips and other articles on how to write and distribute press releases, or on any other publicity-related topic. Call 262-284-7451 or email JStewart@PublicityHound.com
 

If you publish an electronic newsletter or an email tip of the week, write a press release about it, even if you've been publishing it for several years. Be sure to mention the target audience, the benefits, and any freebies you're offering to people who sign up. "How to Turn Your Ezine into a Cash Machine" shows you all the ways I make more than $6,000 a month with my free ezine "The Publicity Hound's Tips of the Week." You can too. 

Tomorrow: How to use a press release as a "Help Wanted"
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***Have you missed previous lessons in this tutorial? You
      can find them below:

Lesson 1     Lesson 2     Lesson 3     Lesson 4     Lesson 5     Lesson 6      Lesson 7     Lesson 8     Lesson 9     Lesson 10    Lesson 11    Lesson 12   Lesson 13   Lesson 14    Lesson 15   Lesson 16   Lesson 17    Lesson 18
Lesson 19   Lesson 20

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