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"89 Ways to Write Powerful Press Releases"

Lesson #16:  Employee recognition

Many companies write press releases about employee recognition ceremonies. But the problem is, if there are a lot of employees, the press release ends up looking like a big blob of gray. There are so many names and titles with all those commas and semi-colons that the readers' eyes glaze over.

I like the way Medrad, Inc. presented this press release at its website. The company provides medical devices and services that enable and enhance imaging procedures of the human body. 

Medrad listed the names of the employees, their titles, and the cities and states where they live, in a simple table. The table creates white space and makes it easy for scanners to find what they're looking for. Consider this format when you need to include many names, cities and titles in your press release for things such as new employees, promotions, appointments to committees, etc.

Notice the links throughout the press release and the Safe Harbor Statement at the end, which I wrote about in Lesson #14. 

 

MEDRAD to Recognize 39 Employee Inventors and Authors
 at Awards Dinner

FOR IMMEDIATE RELEASE

For additional information contact:

Luanne M. Radermacher, Corporate Communications
412-767-2400 ext. 3184

Dan Dieter, Product Communications
412-767-2400 ext. 3726

INDIANOLA, Pa., May 23, 2006 – On May 25, 2006, MEDRAD will honor 39 employee inventors and authors who have collectively generated 22 medical device patents and technical publications, enabling the company to deliver on its mission to improve the quality of healthcare. The patents and publications represent MEDRAD’s commitment to research and development and were submitted by teams of scientists, engineers and marketers charged with forging the next generation of MEDRAD products.

"MEDRAD's growth is and has always been fueled by innovation and technological advancements. These thirty-nine inventors, through their collective creativity and ingenuity, have helped to improve the quality of healthcare and enable MEDRAD's continued growth. We owe a great deal to their talent, effort and contribution," remarked Joe Havrilla, chief technology officer.

MEDRAD has a long history of innovation, beginning with founder M. Stephen Heilman, M.D.’s invention of the first angiographic injector in 1966. An emergency room physician by day, “Doc” created a machine to power inject contrast agent into the vessels during an angiogram procedure, making it possible to better diagnose his heart disease and stroke patients. MEDRAD went on to develop the first injection systems for CT, MR and ultrasound and the first MR-compatible infusion system.

The annual recognition dinner will take place at J. Verno's Studio on Pittsburgh’s South Side with John P. Friel, President and CEO of MEDRAD, INC., as the keynote speaker. Other speakers include Joe Havrilla and Greg Bradley, executive director of corporate intellectual property.

Awards will be presented to these patent holders and authors:

Name

Title

Place of Residence

Alan D. Hirschman

Business Development Technical Director

Glenshaw, PA

Albert Song

Sr. Engineer Software

Pittsburgh, PA

Anthony R. Barbati

Marketing Technical Specialist

Pittsburgh, PA

Arthur E. Uber III

MEDRAD Fellow

Pittsburgh, PA

Arun Ranchod

Manager Business Development

Ellwood City, PA

Bradley J. Adams

Mechanical Project Engineer CT NPD

W. Leechburg, PA

Chris L. Swenglish

Project Engineer Mechanical

Connellsville, PA

Dale Poth

Senior Technician

Pittsburgh, PA

David M. Griffiths

Principal Research Engineer

Pittsburgh, PA

David M. Reilly

MEDRAD Fellow

Glenshaw, PA

Donna C. Feo

Clinical Specialist

Poland, OH

Edward J. Rhinehart

Principal Engineer Research

Monroeville, PA

Edward P. Liscio

Program Manager

Murrysville, PA

Eugene A. Gelblum

Program Manager Innovation

Pittsburgh, PA

Frederick Trombley, III

Staff Engineer Research

Gibsonia, PA

Gary Bastin

Global CV Sales Manager

Greensburg, PA

Gerald W. Callan

Executive Director CV NPD

Cranberry, PA

James A. Patterson

Senior Electrical Engineer

Claridge, PA

Jeffrey Evans

CT Associate Product Manager

Wexford, PA

Jeffrey H. Hicks

Senior Mechanical Technician

Jeannette, PA

Jeffrey Kelly

Executive Director Marketing

Sewickley, PA

Joseph B. Havrilla

Senior Vice President Corporate Innovation & CTO

Pittsburgh, PA

Karen Zelenski

HR Business Group Partner

Seven Fields, PA

L. Robert Crouthamel

Project Engineer Electrical

Mars, PA

Linda M. O’Meara

Software Staff Engineer

Pittsburgh, PA

Margaret Cavanaugh

Customer Support Business Process Analyst

Tarentum, PA

Michael J. Naughton

Senior Engineer Software

Pittsburgh, PA

Michael J. Yanniello

Senior Technician

Cheswick, PA

Michael Reichel

Principal Technical Associate

Pittsburgh, PA

P. Eric Pavlik

Mechanical Principal Technical Associate

Natrona Heights, PA

Page A. Cedarholm

Project Coordinator Cell Therapy Corporate Innovations

Pittsburgh, PA

Rhett A. Harper

Director Finance-Corporate Budgeting & Innovations

Monroeville, PA

Rosemary Almon-Martin

Vice President PEC & Marketing Services

Saxonburg, PA

Russell M. Evans

Global Sales Vice President

Natrona Heights, PA

Scott Griffith

Program Manager Nuclear Medicine

Delmont, PA

Terry A. Heagy

CT Clinical Specialist

Gibsonia, PA

Walter Grumski

Manager CV Technical Specialist

Pittsburgh, PA

William Baldwin

Program Manager

Pittsburgh, PA

William E. Bullis

Vice President NPD

Cranberry, PA

 

MEDRAD, INC. is a worldwide leading provider of medical devices and services that enable and enhance imaging procedures of the human body. Used in diagnostic imaging, MEDRAD’s product offerings include a comprehensive line of vascular injection systems, magnetic resonance (MR) surface coils and patient care products, and equipment services. Total 2005 revenues were $411 million. MEDRAD is a 2003 recipient of the Malcolm Baldrige National Quality Award, the top honor a U.S. company can receive for quality and business excellence. The company’s world headquarters is near Pittsburgh, Pennsylvania, in the United States. MEDRAD is a U.S. affiliate of Schering AG, Germany (FSE:SCH; NYSE:SHR).

Cautionary Statement Regarding Forward-Looking Statements.

Certain statements in this press release that are neither reported financial results nor other historical information are forward-looking statements, including but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause actual results and Medrad's plans and objectives to differ materially from those expressed or implied in the forward-looking statements. Medrad undertakes no obligation to update publicly or revise any of these forward-looking statements, whether to reflect new information or future events, circumstances or otherwise.


Opportunity #16:
Debates

Debates of any type warrant a press release--school debates, political debates, community debates, debates over religious topics and more are all events that you should publicize. Be sure to state who's on each side, and what readers need to do if they want to attend the debate.

P.S. The media love controversial topics such as abortion, gun control, prayer in schools and immigration reform, which are frequently the focus of debates. So why not have the debater write an opinion column on the topic and submit it to a newspaper's editorial page editor, or to a magazine? And to online article directories? You can even let bloggers know about your position. "How to Submit Online Articles That Pull Traffic to Your Website" shows you exactly how to write these articles and post them all over the Internet. 


Tomorrow: Contracts you've won or are awarding


Need help with publicity?
The Publicity Hound's Resources List includes products and vendors that can help with many aspects of your publicity campaign. You'll find press release writers, publicists, audio experts, ghostwriters and more.
 

***Have you missed previous lessons in this tutorial? You
      can find them here:


Lesson 1     Lesson 2     Lesson 3     Lesson 4     Lesson 5     Lesson 6      Lesson 7    
Lesson 8     Lesson 9     Lesson 10    Lesson 11    Lesson 12   Lesson 13   Lesson 14    Lesson 15

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  The Publicity Hound
Tips, tricks and tools for free publicity
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Joan Stewart 3434 County KK, Port Washington, WI 53074
Phone: 262-284-7451 Fax: 262-284-1737 Email: jstewart@publicityhound.com