Online Publicity Tips
for Smart Self-Promoters

Video: "How to REALLY Use Publicity as an Online Marketing Channel and ZIG When Everyone Else is ZAGGING"

Your Presenter: Joan Stewart, The Publicity Hound

Overview: Learn the inside secrets of how to dovetail online and offline publicity to promote your expertise, as well as any product, service, cause or issue.

Format: This is a video recording of a 90-minute webinar, delivered as a .wmv link. You can watch the video replay after your order has been approved.

This webinar is perfect for:

Beginning or intermediate self-promoters
PR or marketing professionals who pitch journalists and bloggers on behalf of their clients
Anyone who writes press releases
Self-promoters who are looking for new angles for stories
Virtual assistants who do publicity for their clients

You will learn:

3 major ways the publicity rules have changed the last 10 years
The biggest publicity myth and why you must NEVER buy into it
The one word many people are afraid to use in their publicity campaign...you MUST make this part of your vocabulary!
3 places where you can find hundreds of journalists, bloggers, ezine editors, broadcasters, reporters and others who are hungry for your story, almost every day
A goldmine of information you should look for when researching journalists...and how to use it once you find it
What to give reporters, editors, broadcasters and bloggers once you find them so they'll keep coming back
Incredibly smart strategies for forming relationships with those who can help you (it's all about relationships)
Free tools and resources that are right at your fingertips
How to use Twitter, Facebook and other social media sites to connect with journalists
A list of places where you'll find journalists on social media sites...8 out of 10 journalists use these sites to find sources, studies show
How to know if you're an expert in your field
What to do if you're not an expert and you want to become one
How to promote your expertise online and offllne
A huge publicity opportunity that most people miss...you can use it 365 days a year
Where to find intimate information about a journalist or broadcaster--nuggets you'll never find in those expensive media directories
How to use Google Alerts to shave months off your research time
The truth about press releases and what they can and can't do for you
Tasks you can delegate to an assistant so you have time to bask in the media spotlight
10 magic phrases to use with the media, broadcasters and bloggers...they'll love you!

Bonus:

You also get the PDF of the Power Power slides I used during the webinar--great for scanning or to do a quick review of what you've learned.

Order the video and the PDF slides

Rave Reviews

A huge hit

"Joan, your webinar on 'How to Zig When Everyone Else is Zagging' was a huge hit with the StomperNet community. It should be required viewing. Thanks so much for sharing."
Andrea Warner
StomperNet

Incredible inspiration

"After the call, I spent 2.5 hours writing out topics of interest for my services. It was incredible how much information and inspiration came from your webinar."

PJ Smith
Marketing-You.com

Find journalists in specific markets

"So much useful information. I have over 3 pages of notes, from how to create your own holidays to finding journalists in specific markets, to how not to waste your time with 'spray and pray' (I love that expression!) press releases."

Jeanne Crouse
StomperNet

A ton of information

"You shared a ton of information that will help me promote a client who is about to hit their 1 millionth service rendered after 25 years out of one location, a monumental mark in their industry."
Al Kaznoon
Envision Advertising

Key information about social media

"Pitching the media and working via other communications venues to create awareness for clients can be challenging. I have 25+ years of experience in the public relations field but took Joan's webinar as a refresher course. While I already knew much of what she covered, it also jogged my memory on several important things, which is exactly what I was seeking. In addition, she provided key information about using social media, which is absolutely essential to know. The bottom line is that Joan packed an amazing amount of valuable information into this webinar, and it was a solid professional investment for me."

Lynne Meyer, APR
President, A Way With Words

To-the-point advice

"I can always count on you for to-the-point advice. Your presentation was easy to comprehend and so insightful."

Gina Virgilio
NuUMedSpa

Build relationships with journalists

"I've taken many webinars, but this one was by far the best. Joan gave amazing tips on building relationships with journalists and making your pitch stand out. I would recommend this webinar for anyone who thinks they know good PR practices because chances are ... you still have more to learn!

Rachael Biermann
All Seasons Communications

Order the webinar replay and the PDF slides

Online Publicity Tips
for Smart Self-Promoters

Video: "How to REALLY Use Publicity as an Online Marketing Channel and ZIG When Everyone Else is ZAGGING"

You will learn:

3 major ways the publicity rules have changed the last 10 years

The biggest publicity myth and why you must NEVER buy into it

The one word many people are afraid to use in their publicity campaign...you MUST make this part of your vocabulary!

3 places where you can find hundreds of journalists, bloggers, ezine editors, broadcasters, reporters and others who are hungry for your story, almost every day

What to give reporters, editors, broadcasters and bloggers once you find them so they'll keep coming back

Incredibly smart strategies for forming relationships with those who can help you (it's all about relationships)

Free tools and resources that are right at your fingertips

How to use Twitter, Facebook and other social media sites to connect with journalists

A huge publicity opportunity that most people miss...you can use it 365 days a year

How to use Google Alerts to shave months off your research time

The truth about press releases and what they can and can't do for you

Tasks you can delegate to an assistant so you have time to bask in the media spotlight

10 magic phrases to use with the media, broadcasters and bloggers...they'll love you!

Bonus:

You also get the PDF of the Power Power slides I used during the webinar--great for scanning or to do a quick review of what you've learned.

Order the video and the PDF slides

Online Publicity Tips for Smart Self-Promoters Video: "How to REALLY Use Publicity as an Online Marketing Channel and ZIG When Everyone Else is ZAGGING"

You will learn:

3 major ways the publicity rules have changed the last 10 years

The biggest publicity myth and why you must NEVER buy into it

The one word many people are afraid to use in their publicity campaign...you MUST make this part of your vocabulary!

3 places where you can find hundreds of journalists, bloggers, ezine editors, broadcasters, reporters and others who are hungry for your story, almost every day

What to give reporters, editors, broadcasters and bloggers once you find them so they'll keep coming back

Incredibly smart strategies for forming relationships with those who can help you (it's all about relationships)

Free tools and resources that are right at your fingertips

How to use Twitter, Facebook and other social media sites to connect with journalists

A huge publicity opportunity that most people miss...you can use it 365 days a year

How to use Google Alerts to shave months off your research time

The truth about press releases and what they can and can't do for you

Tasks you can delegate to an assistant so you have time to bask in the media spotlight

10 magic phrases to use with the media, broadcasters and bloggers...they'll love you! Bonus: You also get the PDF of the Power Power slides I used during the webinar--great for scanning or to do a quick review of what you've learned. Order the video and the PDF slides

Online Publicity Tips
for Smart Self-Promoters

Video: "How to REALLY Use Publicity as an Online Marketing Channel and ZIG When Everyone Else is ZAGGING"

10 magic phrases to use with the media, broadcasters and bloggers...they'll love you!

Bonus:

You also get the PDF of the Power Power slides I used during the webinar--great for scanning or to do a quick review of what you've learned.

Order the video and the PDF slides