Join me in Norfolk, Va.
 on August 14

...for two workshops on media relations
 and press releases

Puzzled about the best ways to get print, broadcast and online publicity for your business, nonprofit or government agency?

Frustrated because you're writing press releases that the media seem to ignore?

Confused about blogging because it sounds too technical?

Wondering why your competitors get more  publicity than you do?

If so, help is on the way...

My only public seminar outside of Wisconsin this year will be held at the YWCA of Southampton Roads, 5215 Colley Road, Norfolk. And I'll present not one, but two sessions for Publicity Hounds.

From 9 to noon, join me for...

"Savvy Media Relations:
 How to Get FREE Print, Broadcast & Online Publicity."

You will learn:

  • The Number One strategy you must follow if you want maximum publicity
     

  • Where to start a media relations campaign...and the biggest mistake people make when starting
     

  • How to identify story ideas about your organization that the media will LOVE
     

  • How to become an expert in your topic and promote your expertise online and offline
     

  • How to create print and online media kits that will help the media cover your story
     

  • How to write how-to articles that pull traffic to your website like a magnet
     

  • How to write a tip sheet...the very best way to get into big national magazines
     

  • Secrets for meeting reporters over lunch, and the fatal mistake you shouldn't make, or risk embarrassment
     

  • How to create your own blog in less than 15 minutes...for FREE!
     

  • How to post comments to other blogs and attract the attention of influential bloggers and influential journalists. 
     

Registration: $97 for this session or $147 for the entire day (Save $47)


We're not done yet...
from 1:30 to 4 PM, join me for:
 

"The New Rules of Press Releases:
How to Write Them for Consumers, Not Only for Journalists"

You will learn:

  • How the new rules of press releases have changed---all for the better!
     

  • The 6 parts of a press release...including the one critical part that many people skip
     

  • The 3 types of press releases and when to use each for maximum online and offline promotion
     

  • The one press release strategy that too many people overlook...don't make this same mistake!
     

  • How to write press releases for the search engine spiders so you get massive amounts of traffic
     

  • An example of a press release that brought a consultant a huge contract, and how his PR person wrote it
     

  • Tips for proofreading your releases so they are error-free
     

  • The best press release distribution services that give you the biggest bang for the buck
     

  • 7 things to do after sending your press release to get the maximum exposure possible

Registration: $97 for this session or $147 for the entire day (Save $47)

Registration includes a continental breakfast. If you're staying for the entire day, lunch is on your own. A list of nearby restaurants will be provided. Or brown bag it and have lunch with The Publicity Hound.

Register for "Savvy Media Relations" only

Register for "The New Rules of Press Releases" only

Best Value: Register for both sessions for $147 (and save $47)

Because I'm curtailing my travel schedule, this will probably be the only public seminar I'm presenting this year outside of Wisconsin, so don't miss it.

Hope to see you in Norfolk on August 14. 

 


 

 

 

P.S. Due to fire regulations, space is limited to the first 60 people. We packed the room when I presented her two years ago. So don't miss your chance to attend, or you'll be kicking yourself later.

P.P.S. I'm giving away a Wisconsin Cheesehead Hat as a door prize. Winner need not be a Packers fan.