If You Want Publicity Success, 
You Need a Successful Publicity Mentor
Who's Here for You--Every Step of the Way

By Joan Stewart
The Publicity Hound

Recognize anything on this list?

• News releases that seldom see newsprint.
   

• Story pitches so lifeless that they land with a THUD—right in the editor’s wastebasket
   

• Confusing social media marketing sites
   

• Phone calls and emails to media people that go unanswered.
   

• A PR client who's all excited about his lousy idea for a publicity campaign.
   

• Opinion pieces, pitch letters and bios more potent than sleeping pills.   
   

• Lackluster media kits that cost a fortune.
   

• Special events that MUST draw a crowd but lack any creative ideas to get them off the ground.
   

•  A boss who knows little about PR, but expects publicity miracles.   

Is this the stuff that keeps you up at 3 a.m.?

If so, you need The Publicity Hound to help you sleep better at night--and to show you how to be the publicity success that you deserve to be by generating thousands of dollars in print, broadcast and Internet publicity.

A few years ago, the really serious Publicity Hounds started telling me that:

They needed ongoing help with their publicity campaigns.

They don't want just a few tips every week from my free ezine, "The Publicity Hound's Tips of the Week." Or a one-hour teleseminar tape. Or a special report.

They needed someone who can show them how to think creatively, pitch convincingly and write articles and publicity materials that get results.

When you're working alone, it's often difficult to know if you're on the right track.

They needed someone to challenge them to generate better story ideas, remove the fear of dealing with the media, and motivate them to put their best foot forward and not in their mouth when talking to reporters

But my speaking, consulting, writing and product development was taking more of my time. And I had developed a huge following of people who wanted to tap into my expertise. Yet I’d gotten to the point where I wanted to spend time working only with people who understand the value of great ideas, but realize that great ideas aren't worth beans unless you do the hard work necessary to follow through. So I decided to start a Mentor Program.
 

Here are the kinds of people I mentor:

• PR people who work as sole proprietors, or at small or large agencies.

• Anyone who works in marketing or PR for their company, non-profit or government agency.

• Anyone who can't afford to hire a publicist or PR person and must do their own self-promotion.

• People who must wear multiple hats and take responsibility for the PR function.

• Authors who no longer work with their publisher’s publicist and are on their own.

• Self-published authors who never had their own publicist and want to learn more than a publicist could have ever taught them.

• Anyone who needs help with the confusing world of social media marketing

• Professional speakers who want publicity for their programs or products and to enhance their reputation.

• Consultants who need to use the media to establish their expertise.  

• PR managers who must train their PR staffs.    

• Publicists who are convinced they haven’t learned it all and want to get even better at their craft.

• Anyone who is passionate about promoting their product, service, cause or issue    

Here’s what you’ll get…

 An initial 1-hour phone consultation to evaluate where you are and lay out a plan
       to get you where you need to go.

 Unlimited access to me via email. You send me your questions and I send you the
      answers, usually within 12 hours, and many times within an hour or two.  If you need
      help PRONTO, you can call me.

Two publicity teleconferences per month, only for people in the Mentor Program.
       These are not open to the public. I schedule them all during the day. If you can’t attend,
      that’s OK. I post them at my website within 24 hours and you have 2 weeks to listen to
      what you missed--at a time most convenient for you.  

Each teleseminar includes a lecture, often on topics that people in the program have
      suggested, followed by an update. You bring us up to date on projects you’re planning,
      story ideas you’re pitching, or anything you need help with. This is your chance to ask
      questions, even if it they don’t pertain to the teleseminar topic. You can learn from each
      other, bounce ideas off each other and, if you wish, make plans to brainstorm with each
      other after the teleseminar ends.       

Attendance at all of my regular teleseminars (open to the public) for free.

  A 40 percent discount on all my products, seminars and services. 

  Your own personal writing coach, with all coaching done by email. This one benefit
       alone is worth more than the price of the program...but only if you use it.

The best money I've spent on my business "This is by far the best money you will ever spend to build your business. Using the tools Joan gave me, I got myself on NBC, FOX TV and the 'Today' Show. Pitches she helped me create landed me on the cover of the prestigious LA Business Journal, on BusinessWeek.com and in five more magazines that come out this month alone! Being a nationally recognized expert has helped me to double my fees. "P.S. I have gotten more press using Joan’s Mentoring Program than colleagues who have spent $25,000 on PR firms. Run--don't walk--into Joan's Mentor Program."

Eli Davidson Speaker, Author, Coach Los Angeles, CA

Why should you learn from me?

• Unlike many other so-called publicity "experts," I have a solid
  track record of experience. I worked in the newspaper business
  for 22 years as a newspaper editor and reporter, and have appeared hundreds of times on TV and radio shows.
   

• I have accepted and rejected thousands of story ideas. I know the kinds of ideas that editors toss in the wastebasket and the ones that get them so excited that they reach for the phone to call you. 
   

• I have an international following of more than 16,000 people who subscribe to my popular electronic newsletter “The Publicity Hound’s Tips of the Week.”
   

• Those same people buy the more than 100 CDs, special reports and ebooks I have published. They also take advantage of my consulting services.
   

• Trade associations hire me to speak at their conventions. And corporations hire me to train their in-house PR and marketing staffs.
   

• I was one of only a few media relations experts invited by the National Speakers Association to present at its prestigious Media Savvy Lab in Tempe, Arizona in May 2003.
   

• Entrepreneur magazine recruited me as its public relations expert and asked me to write a monthly column for Entrepreneur.com.  
   

• My website has turned into a high-traffic destination for people looking for advice on how to generate free publicity.
   

• My articles appear regularly in magazines and newspapers such as Public Relations Tactics, published by the Public Relations Society of America; the SPAN CONNECTION, a newsletter published the Small Publishers Association of North America for authors who want to market their books; and at Media Insider, the website maintained by PR Newswire and visited frequently by PR people.  
   

• My expert commentary and advice is included in more than 40 books about marketing and publicity and in hundreds of print and electronic newsletters.
   

• TDS Telecom, a Fortune 500 telecommunications company, tapped me as their small-business marketing expert.
   

• I have worked as a writing coach at three daily newspapers. Reporters who have been coached by me have won dozens of writing awards for their news articles, investigative  series and feature stories.
   

• I invest very heavily in my own professional development. I am a member of the Internet Association of Internet Marketers as well as member of STOMPERNET, a  paid membership group for Internet marketers, and I participate regularly in their forums, calls and coaching.

Who are ideal candidates for this program?

This is not a get-rich-quick or a get-famous-quick program. If you’re looking for the one "secret” that will help you break through all the media barriers—you won’t find it here. Instead, you’ll learn hundreds of tricks and techniques designed to help solve your particular problem. And I'll tell you which ones I think you should start using immediately. 

If you want someone to rewrite your news releases, look elsewhere. I don't rewrite news releases. I teach you how to rewrite them yourself.

If you want someone to write your articles for you, hire a freelancer. I teach people in my program how to write their own (just in case their freelancer gets hit by a truck).

If you want someone to create your media kit, find a good publicist. I will show you how to create your own media kit and put it online--something many publicists don't know how to do--so you can save yourself thousands of dollars in printing and shipping.    

If you want someone to do all your creative thinking, look elsewhere. I will teach you how to think creatively and eventually feel comfortable generating story ideas and pitches on your own (just in case I get hit by a truck).

You're a good fit for for this program if you...

Need access over time to a credible source who really cares about your success.

Aren't afraid of hard work.

Look forward to being challenged and pushed beyond what you thought you were
     capable of doing.

Want someone on your team who can help you when you reach the Y in the road and
     aren't sure which fork to take. I might say, "Don't take either one. Instead, do this..."

Understand the value of networking among other people in the program.

Love the synergy effect. You'll be on the phone with me and other Publicity Hounds
      twice a month.

Have held off buying my products until I make a special offer. 

Want to turn drudgery work into a fun learning experience.


Pre-requisite:

Before entering the program, you must buy and read "How to be a Kick-Butt Publicity Hound," the 306-page ebook I co-wrote with Tom Antion. It will save us hours of time and free us to concentrate on intermediate and advanced publicity techniques.    

How many people will I accept?

I want to take on only as many as I can comfortably handle--and only those who I am convinced will do the hard work necessary to achieve success. If, during the initial phone consultation, I don't think you're a good match with the program, I will refund the entire amount of your tuition.

 
How much will this cost?

Tuition is $2,500 for six months. You'd eat that up after buying less than 9 hours of my consulting time. Or paying a pay-per-placement PR firm for getting you only one story in a local business journal. Think of how much time you can spend with me in six months and what you can accomplish with unlimited email support and all those teleseminars.

Or sign up for one year (12 months) at $4,000. This is a small sum compared to the thousands of dollars in free publicity I'll show you how to generate. And less than one month's retainer if you were hiring a PR firm.

Click here to enroll for six months at $2,500.

Click here to enroll for 12 months at $4,000 (This is the equivalent of getting two months free)

If you can’t afford that amount of money, you’re probably not ready for the Mentor Program at the moment. Please bookmark this URL and come back to it when you are truly ready to reach higher levels of success. And remember, you can always take advantage of my telephone consulting at $300 an hour. Use as much or as little as you need.    

If the timing isn't right and you don't think you will have the energy necessary to devote to this program, please don't sign up because it's non-refundable. 

If you're not sure whether you're an ideal candidate or if this program is right for you, call me at 262-284-7451 and let's talk.

Mark Twain said: "Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you too can become great."

Tell me what you expect from this program. If I think you're a good fit, I'll help you be great. 

So if you're ready to commit, welcome aboard. Let's get started right now creating the type of publicity you deserve.

P.S. I'll be here for you, every step of the way!