Tips tricks and tools for free (or really cheap) publicity

 



Internet Association
of Information
Marketers

 Publishers Marketing Association
 
 
 

 
 

Your LinkedIn Power Formula Part 2: Advanced Strategies for Writing a Killer Profile, Cashing in on Groups and Creating Company Pages

This is a video replay of a webinar from May 19, 2011

Your Presenter: LinkedIn expert Wayne Breitbarth, author of The Power Formula for LinkedIn Success--Kick-start Your Business, Brand and Job Search

Why Wayne?: Because the Publicity Hound webinar he presented on basic LinkedIn strategies in March 2011 got a standing O from participants. See their rave reviews below.  

Your cost: $49.95


Overview: Three of the biggest mistakes people make on LinkedIn are writing their profiles like resumes, not participating in Groups, and failing to create Company Pages which double as huge FREE billboards. LinkedIn's new apps, widgets and features make it easier than ever to connect with the most influential business people and others who are just itching to buy from you--but only if you make it easy for them to find you, dazzle them with your expertise in Groups, and present your products and services attractively and with a strong marketing message on Company Pages.  

Wayne Breitbarth, one of the foremost experts on LinkedIn and author of the book, The LinkedIn Formula for Success, will explain how you can adopt his three-part strategy to create an influential circle of contacts that are like gold.

If you missed the first session with Wayne in March of 2011, you'll be able to purchase that session at the check-out counter, although this a stand-alone training session that is perfect for people who have been on LinkedIn awhile.

Format: This is a webinar. You can watch download the recording for viewing later.

Send me the replay of Part 2


 This webinar is perfect for:

  • LinkedIn newbies, or users who have been on the site awhile
     

  • Anyone who needs to connect with influential people in their own industry or targeted industries
     

  • PR people who help their clients with social media
     

  • Virtual assistants who manage LinkedIn accounts for their clients
     

  • Authors, speakers and experts who need to promote classes, workshops, training events, seminars and boot camps
     

  • Nonprofits that promote fund-raisers and other events
     

  • Job-hunters who need valuable connections at companies where they want to work
     

  • PR agencies that create LinkedIn accounts for their clients
     

  • Anyone who wants to use LinkedIn as a platform to promote their expertise
                                                   

You will learn:

  •  A quick summary of what 1st, 2nd and 3rd degree connections mean

  • The two biggest reasons why LinkedIn must be a part of your business plan
     
  • The 35,000-foot view of your profile

 
And these four important areas of concentration:



 1. Profiles:

  • How to leverage the five most important sections

  • The one part of your profile that people frequently overlook, but LinkedIn gives it extra weight if it
    includes keywords
     
  • Wayne's suggestions on how Joan Stewart can improve her profile and get a better ranking
     
  • 2 reasons why stuffing keywords into your profile haphazardly can come back to bite you
     

  • Find out why your profile should not look like your resume

  • Discover how to make sure your profile comes up high in search results

  • Learn strategies for making sure that when people read your profile, they contact you!

  • Dangerous advice that some of the other LinkedIn "gurus" are teaching that could get your account closed down
     
  • The ideal number of times you should search for yourself on LinkedIn to see how you rank for your own keywords
     


2. Linkedin Groups: How to Ca$h in on This Powerful Tool:

  • The biggest reason why most people don't like belonging to Groups (this is NOT a good reason
    because you can solve this problem easily)

  • Wayne's strategies behind the types of groups you should join

  • The exact number of groups you should join, and why

  • Best practices for getting results out of your group membership

  • The key to using Groups to grow your business

  • Etiquette for participating in groups, including what you must never do, or other Group members will view you as the skunk at the lawn party


3. Company Profiles--Why You Need to Have One Even if Your Company is Just You

  • The critical features of a company profile--these are the things other LinkedIn users are looking for

  • How to make your company stand out among your competition, even if you're David among the Goliaths

  • The secrets to having a productive company profile

  • What you can do with your company profile that you can't do elsewhere on LinkedIn
     
  • Examples of creative, effective company profile pages



4. How to Grow Your Business by Being Proactive on LinkedIn:

  •   The cool tools and features that are best suited to proactively share your expertise
      
  •   How to make sure your activities are not considered "spammy"
      
  •   How to develop your LinkedIn connections strategy whether bigger really is better

  

Bonuses:

You also get:

1. The MP3 so you can listen on your iPod

2. A link to the video download also available as an MP4 so you can watch it again if you need a refresher. 

Send me the replay of Part 2
 

 Rave Reviews
for Wayne
 

All I can say is, "Wow!"

"Just finished listening to you and Wayne Breitbarth talk all about LinkedIn. All I can say is wow!”

Sonya Smith-Valentine
Queen of Credit Reports
Largo, MD

Worth Every Penny

"Your webinar is worth every penny."

--Philipp Schmidt-Pathmann, CEO
WRSI Consulting Group
Newcastle, WA



I finally understand LinkedIn!

"I finally understand what LinkedIn is all about and how it can help me and my business. Jam-packed with information, it gave me the tools I need to get going."

Joanne Cantor
Your Mind on Media
Monona, WI


Worth at least twice
 my registration fee


"Excellent presentation. Great simplification of a fairly complicated subject. Lots of specific how-to’s. The value was easily double the $49.95 I spent to register." 

Kurt Helm
Helm & Associates, Inc.
Helmsburg, IN
 

So much step-by-step information


"It's been a long time since we’ve attended a webinar with so much step-by-step, here's-what-you-do information. We specifically asked questions related to our field of dog training, which is definitely not in corporate America, and Wayne was so helpful in showing us how to use LinkedIn for our specific purpose."

Jim Burwell
Jim Burwell's Petiquette
Houston, TX

 

I Learned a Lot from This One


"Enlightening! I put everything I learned to work immediately. I believe that if you learn at least one tactic from a webinar, it is worth the price of admission and believe me, I learned a lot from this one!"

Diane Carson
Marketing Xperience LLC
Wildwood, MO


 Info-packed


 "Fabulous webinar today. Thoroughly enjoyed it. Info-packed. Regarding LinkedIn, I realize there's always more to know, to use it more effectively. Thank you for helping with that!"

 Becky Cortino
Express-It Media Fusion
Hickory, NC

Profile is 100 percent complete

"Before your webinar with Wayne Breitbarth, I had 74 connections and my profile was 85 percent complete. Now I have 211 connections and my profile is 100 percent complete. And I have over 50 pending invitations for people to connect with me. It's nice to know people are listening and taking action on what you shared. Thanks for the webinar."

Karen Zapp
B2B Scribe
Leonardtown, MD
 


Send me the replay of Part 2
  The Publicity Hound®
Tips, tricks and tools for free publicity
 www.publicityhound.com

Joan Stewart
 P.O. Box 437, Port Washington, WI 53074-0437 USA
Phone: 262-284-7451 Email: jstewart@publicityhound.com