This Week's Kennel Club News

Pull traffic to your website

If you're writing a tip sheet ("10 tips for saving money on your taxes), editors will usually include the identifier paragraph at the end that states who submitted the tips. If you're really lucky, they'll include your email address and maybe even your website URL.

To encourage them to include the URL, you should offer 10 or 20 more tips on the same topic at your website. Or offer readers a free special report--at your website, of course. Or tell them they can take a short quiz at your website that shows them how much they know--or don't know--about income taxes. Or ask them to visit your website to sign up for your free email newsletter.

Editors love it when you offer their readers something for free. So give them a reason to include the URL. Otherwise, they might view the contact information as blatant promotion.  
 

This week's special offer:

I want you to visit my website. So here's how I'm going to get you there. Order $97 worth of products by noon Friday, October 14, and you get a half-hour of telephone consulting for free, a $100 value. You can use the half-hour to brainstorm story ideas with me. Or let me critique your pitching. Or your media kit. Or your writing. Split it up into two 15-minute consulting sessions if you'd like. But you must use this link to get to my website.