How to Use Free Publicity
to Attract and Keep Great Employees

Is the labor shortage crippling your ability to build and keep a fully staffed, quality workforce? If so, don't rely only on expensive classified advertising to find employees. Feature stories about your company, opinion columns written by your executives, and TV and radio interviews with your CEO can help position your organization as a great place to work. Joan Stewart, a former newspaper editor, will share the secrets of how proactive companies are using the media to become "the employer of choice"--and what they are doing to keep the cream of the crop. She is the publisher of the tips booklets "113 Tips for Recruiting Valuable Employees" and "107 Tips for Keeping Valuable Employees," featured in the Kiplinger Letter.
 

YOU WILL LEARN:
How to identify story ideas that will help promote your company or nonprofit
How to flag the media about your organization's "good stuff"
Why public speaking is a valuable recruiting tool
How to communicate your corporate culture to attract candidates like a magnet
Tips for enticing job-hunters (and the media) with your website
How to benefit from opinion columns and letters to the editor
Tips for using your newsletter as a recruiting and retention tool
How to use news releases to attract great candidates and reward employees
Ways that other companies have used TV and radio
More ideas on how to use the media to reward your stars and make them want to stay
How to attract the attention of trade publications that are read by people you want to
     attract
What proactive companies are doing to strut their best stuff
Secrets for recycling publicity and turn one media hit into multiple hits