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Savvy Media Relations:
How to Generate Thousands of Dollars in Free Online
and Offline Publicity
You
say your company has a great story to tell? Don’t make the mistake of relying only on
news releases, which often end up in the newsroom wastebasket. The secret to savvy media
relations is understanding how editors think and knowing exactly what to do to help
overworked reporters and frazzled news directors. This workshop—customized to fit
your industry’s particular needs—will give you the confidence and strategies to
approach the print and broadcast media, and bloggers. Joan Stewart, a former newspaper editor, will
share the inside secrets of what journalists and bloggers really want —and how to give it to them.
This half-day program includes heavy audience participation.
You will learn:
 How to define
your publicity goals so you know where you're headed
How to match your goals with the media's needs and target
like a laser beam
The Number One thing you must do
if you want media attention
Ways to establish yourself an as expert so media people
seek you out
How to customize your story ideas for each media outlet and
give them
exactly what they need
Why
you're missing out on web traffic if you aren't blogging
How to create
a blog, today, in less than 10 minutes, and for free
Ways to identify clever,
compelling story ideas about your company or organization so you
don't make journalist's work hard
How to use editorial calendars
as valuable roadmaps for free publicity
How to create
an online media room that helps journalists cover you more easily
How to find
out instantly which journalists and bloggers are writing about your
topic
How to write how-to articles that
position you as an expert and pull website traffic
How to write tip sheets
and recycle them for multiple purposes
The very best
way to get into big national magazines
How to schmooze with reporters over lunch
or coffee--and who pays
Tips for improving accuracy in
stories written about you
How to follow up with reporters
and stay on their radar screen
What you must have if you want your
story on TV
Secrets
for building strong relationships with the media and bloggers so they
return to you
again and again
| Rave reviews: |
| "The Luck of the Irish was definitely on
our side for your Savvy Media Relations program presented on March 17. The attendees
were not only giving you glowing reviews, but were discussing how to get you on their
payroll." |
Sharon M. Donahue
Marketing Director
Cerreta Group Architects
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"Your workshop generated the highest overall ratings for the last two years of
programming. In an era where relationships drive business success, you helped everyone see
that it makes sense to build strategic partnerships with targeted media. Bravo!" |
Tom Dybro
Metropolitan Milwaukee Association of Commerce
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"The insider secrets you shared about how reporters do their jobs,
editors'
pet peeves and what it takes to get the media's attention were priceless." |
Dave Delahunt
RE/MAX
Owner/Broker
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"I was so energized when I returned home I found it difficult to sleep." |
Mary Zajac
Wisconsin Women Entrepreneurs
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"Every one of your ideas that I have applied to date has worked." |
John Lawler
Biehn Construction
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"Since your 'Savvy Media Relations' presentation at the Society for Marketing
Professional Services in March, there has been a flurry of press on our firm, in part
because of your great advice. And there's more on the horizon, including an article in the
New York Times." |
Laura Norton
Marketing Director
The Kubala Washatko Architects, Inc.
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Let's talk about how I can
help you offer exceptional value and make you look good to your members
or employees. Call 262-284-7451 or
email me for details.
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