 Media
Relations PowerWant reporters
to call you for quotes? Want magazines to write about your company? Want
to get on TV or radio? Here's how:
Entrepreneurs, corporate communications
professionals, and even marketing consultants, rely on expert Joan
Stewart's PR Special Reports to get new customers through the power of
publicity.
Now Stewart's top 21 PR Special Reports
have been gathered into one handy volume for you: Media Relations Power:
199 Ways to Get Free Publicity. We’ve given you a collection of 21
reports that collectively give you most everything you need to know to
create, manage and profit from your relationships with the media. And
because you are buying them all at once, you get 20% off, a savings of
$40.
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Media Relations
Power: |
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199 Ways
to Get Free Publicity |
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Click on a link below to buy
any of these top 21 PR Special reports individually,
or Buy the Media Relations E-Book and save $40.00 Now!
You’ll Learn:
Special Report #2: Questions You Can Expect
Reporters to Ask During an Interview (Including Nasty, Hostile Ones)
Most people focus so hard on geting
attention, that they forget the true battle is knowing what to do when
you're in the spotlight. Before you do your next press interview (or
allow your CEO to take an interview) prepare by studying the 26 quick
tips in this Report. Includes common questions reporters will ask you,
and recommended ways you should answer them.
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"Your special reports are BRILLIANT. Not only do they
contain an incredible depth of information, but they manage to
completely demystify the process of obtaining publicity in a
user-friendly, step-by-step format. I've learned how to
promote my services without spending a dime on
advertising--something I never thought I'd be able to do.”
Jon Gestl, CSCS
Personal Fitness Training
Chicago, IL |
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Special Report #5: How to Identify Story Ideas
Within Your Company or Organization
How do you get news when you don't
have a new product or earnings report to talk about? This Report will
inspire you with 30 time-tested tactics that are proven to work.
Special Report #12: 52 Tips for Kick-Butt News
Releases (and Bonehead Mistakes to Avoid)
Even if you have something newsworthy
to talk about, 99% of the time reporters will ignore your releases
(unless you're already incredibly famous.) That's because most press
releases are written in a manner that doesn't sound interesting to
reporters. This Report gives clear you instructions on how to write a
must-read press release.
Special Report #4: How to Write Crisp, Compelling
Letters to the Editor to Promote Your Product, Service or Favorite Issue
It's very easy to get your letter to
the editor published in a major magazine or newspaper (such as Business
2.0 or The Washington Post), if you know how to write one properly. This
Report includes a template for a great letter as well as useful do's and
don'ts.
Special Report #6: How to Write “How to” Articles
That Position You as an EXPERT
Reporters love to quote experts in
their stories, radio talk shows seek out guest experts, conferences are
always looking for expert speakers ... and once you appear as an expert
on one of these venues, you'll often gain new clients. Plus, you may be
able to raise your prices without hurting sales. This Report gets you
started.
Special Report #7: How to Write the Perfect Pitch
Letter That Convinces an Editor to Write About You
Press releases are not enough. In
fact you can get a lot more media attention from a pitch letter.
(Reporters love a good pitch letter.) This Report helps you create one
that really works.
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"I've used your Special Reports for everything from writing
a sizzling bio to launching a national survey. My business is
growing exponentially from investing in your PR strategies."
Rebecca Ryan
Next Generation Consulting, Inc.
Jackson, Wis. |
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Special Report #25: How to Pitch Reporters Over
the Phone and Make Every Second Count
What should you do when a reporter
says, "No thanks" or "Not right now"??? Yes, there are ways to continue
the conversation and ultimately get media attention. However calling to
say, "Did you get my press release?" isn't one of them! Learn why, and
learn what you should say on the phone in this Report.
Special Report #26: How to Make Your Story Pitch
Stand Out in the E-mail Jungle
The average reporter gets more than
200 emails a day. Some get more than 500. They only have time to read
and digest a fraction -- and an even tinier fraction ever turn into
stories. This Report explains exactly how you can make sure your emailed
story pitch can have the greatest chance of success. (Frankly this
particular Report alone is worth the cost of the entire Media Relations
Power book.)
Special Report #24: How to Create Media Publicity
at Trade Shows and Conferences
Learn what you should do before the
show, at the show and afterwards to get the most bang for your booth (or
party) buck. Plus, this Report also tells you how to get media attention
if you're attending but not exhibiting at a conference.
Special Report #23: Profitable Publicity Tips to
Jump-Start Your Consulting Business
Report Author Joan Stewart brings a
wealth of hard-won personal experience to this detailed Report which
includes tips on how to use speaking gigs to land more clients; when to
send your photo to reporters; how pro bono work can turn into paid
engagements; and how to form
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"Your Special Reports are for everyday reference...with
ideas and tips to use immediately. They are part of my daily
checklist to jump-start the creative juices."
Sandra V. McGee
Public Relations
BMC Publications |
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strategic alliances with other
consultants so you all get more work!
A must-read for anyone considering becoming a consultant.
Special Report #14: How to Piggyback Story Ideas
onto Holidays and Anniversaries
Many media outlets run "round-up"
features around holidays and they are always looking for fresh new items
to include. This Report tells you how to get yourself or your company
included. Plus you'll also get tips on taking advantage of a corporate
anniversary for publicity's sake.
Special Report #16: How to Write Tip Sheets That
Catch the Media’s Attention
If you don't have time to write a
book or long articles to get attention, a tip sheet is your next best
bet. Plus, you can probably whip together a tip sheet in under an hour.
This Report tells you how.
Special Report #1: Damage Control: How to Keep the
Media from Making a Mess of Your Story
Ouch! Even if you're not Enron,
sometimes news stories can reflect badly on you. This Report includes 17
useful tips on how to avoid being misquoted, handle tough on-air
questions, and make sure the facts about you are represented as
accurately as possible. Plus you'll learn what to do if a story comes
out that's either wrong or possible libelous.
Special Report #18: Clever Contests That Will
Tempt Reporters to Call
This Report includes an even dozen
inspirational tips and ideas for contests you can run to get media
attention either locally or nationally. Web site contests included.
Special Report #19: How to Use Polls, Surveys and
White Papers That Brand You as an Expert
Reporters love official-sounding
numbers, charts and factoids. This Report shares the secrets of how to
create them, and how to draw traffic to your Web site with them too.
Special Report #22: How to Create an Online Media
Room and Keep the Media Coming Back
A recent study found that 87% of
Fortune 500 Web sites had inadequate press areas. (Even Amazon's press
area includes some of the most common mistakes!) This report helps you
avoid the common mistakes and create a press area that works for you,
without costing a lot of time or money.
Special Report #28: How to Get Booked on Radio
Talk Shows, Give a Great Interview and Get Invited Back
How would you like to be featured as
a guest on a radio talk-show that commuters listen to intently as they
drive to and from work? Radio drive time is invaluable exposure. This
Report helps you get it.
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"A tech start-up company I worked with benefited
tremendously from Report 9: ‘Press Kits on a Shoestring: How
to Create Them Without Spending a Bundle.' I created a press
kit that not only helped the company garner media attention,
but got them investor funding, as well."
Diana Dunaj-Kullman
Principal, Copy That Clicks, LLC |
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Special Report #32: On the Air: How to Create
Valuable TV Coverage
This Report includes quick hands-on
tactics to pitch TV talk shows, TV news assignment editors, and even get
your own cable show.
Special Report #30: Briefs, Fillers & Quizzes: The Shortest, Easiest
Articles You’ll Ever Write
Are you already writing regular
articles or an email newsletter to get attention? If so, sooner or later
you'll probably experience "writing burn-out." This Report helps you
over the hump with ideas for easy-to-write articles that readers love.
Special Report #35: How to be the Local Angle to National Stories
Want to make your news pitch
"irresistible"? This Report tells you how to get national news coverage
as a local or regional source.
Special Report #13: How to Recycle Your Publicity (for Serious Publicity
Hounds Only)
Wonderful -- a reporter just did a
glowing article all about you. Now what? This Report includes 16 classic
ways you can re-use that article to get even more attention and benefits
from it.
Order Media Relations Power: 199 Ways to
Get Free Publicity Now! This eBook is available for immediate download
so you will have all of this invaluable information in your hands right
away. And, as always, this product is backed by our 100% satisfaction
guarantee.
Regularly
$199 - Save $50 NOW! Only $149
Start reading right away!
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199
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