|
By Joan Stewart
The Publicity Hound
The next time a newspaper photographer takes
your photo, remember the 8 things they hate:
-
Bossy people who demand that
other people be included in the photo, so there won’t be hurt
feelings. Never tell the photographer whom
to photograph. This puts them on the spot. Usually, the photographer
will oblige and take a few shots just to placate you, then make a
mental note that you’re a real pain to deal with.
-
Know-it-all photo subjects,
usually amateur photographers, who think they know the correct angles,
lighting and backdrops. The photographer
doesn’t tell you how to do your job. So you shouldn’t tell her how to
shoot a photo.
-
Not giving the photographer
enough time to take a photo. After he
arrives, he might want to look around, consider several different
backdrops, check and double-check equipment, make sure the
lighting is adequate, and experiment by shooting you in several
different settings. So don’t rush him.
-
Public relations people and
staff members who act like bodyguards and refuse to let the
photographer talk one-on-one with the photo subject.
Photographers like one-on-one contact for several reasons. It makes
the photo subject feel more at ease. It also helps the photographer
discover something about the photo subject that they that might not
have known.
-
Inconsiderate people who leave
the photographer waiting for half an hour in the lobby.
Call media outlets as soon as you know there will be a delay in case
the photographer wants to reschedule. Every minute you make a
photographer wait is one less minute they can spend helping you look
good.
-
Demanding to see the negatives
so you can choose the photo you want printed.
Leave this decision to the photographer and photo editor.
-
Demanding that you get to keep
the negatives. The negatives are the property of the media outlet. They are under no
obligation whatsoever to give them to you, although some media outlets
will sell you a print.
-
People who ask if the
photographer can send them 10 reprints—for free.
Don’t make this request of reporters or editors, either. Call the
publication and order them yourself, and expect to pay.
Need More
Help with Publicity?
Get Free Publicity in Print is a
one-hour interview with Joan Stewart, a former newspaper editor, who
shares dozens of ways to become a fabulous source for editors at
newspapers, magazines and newsletters.
How
to be a Kick-Butt Publicity Hound, a 300+-page ebook, is your
training guide for free publicity. Written by Joan Stewart and Tom
Antion, it includes everything you need to get thousands of dollars in
free publicity in the print and broadcast media.
Direct comments or questions about this article,
including requests for reprint rights, to:
Joan Stewart
The Publicity Hound
3434 County KK
Port Washington, WI 53074
Phone: 262-284-7451
JStewart@PublicityHound.com
|