10 Ways to Make Money on Radio and TV Talk Shows

By Joan Stewart
The Publicity Hound

If you have a new book, product or service to sell, here’s how to make money on radio and TV talk shows all over the country.

The tips are courtesy of Steve Hall, publisher of “Radio-TV Interview Report: The Magazine Producers Read to Find Guests.” The magazine reaches more than 4,000 talk show producers, and includes paid advertisements from authors and other guests who want to catch the attention of talk shows.

1. Learn as much as you can about the interviewer, the station, the market they serve, type of program and the angle they want you to take.
    

2. Get set up with an 800 number and credit card processing.
    

3. Alert retail stores of your upcoming appearance on their local talk station so they can stock your product.
    

4. Use a local talk show appearance to attract free newspaper coverage in that area. See Special Report #13: How to Recycle Your Publicity (for Serious Publicity Hounds Only.
    

5. Focus on being a good guest by being forthcoming with free advice.
    

6. Stir people’s emotions so they’ll want what you’re selling. Be passionate and convincing. Offer strong opinions.
    

7. Give listeners an incentive not to procrastinate. Offer a special bonus or discount if they call “right now.”
    

8. Suggest listeners buy your product as a gift for someone they care about.
    

9. Maintain a long-term relationship with the producer/host. Offer to fill in if a guest cancels at the last minute.
    

10. Impress prospects by listing your media appearances in your promotional literature. See Electronic Media Kits: How to Create Them, Deliver Them and See INSTANT Results

For a sample magazine and more tips, write to Bradley Communications Corp. at 135 E. Plumstead Ave.,
Box 1206, Landsdowne, PA 19050-8206. Or call 800-989-1400.
 

See How to Get Booked on "Oprah."

See The "Oprah" Hotseat Teleseminar.

See How to Get Booked on "The View."

See How to Get on the Local TV New Tomorrow

See How to Get onto Drive-Time Radio Shows

If you like all those ideas above but would rather hire a publicist to help you implement them, see How to Hire the Perfect Publicist, an 85-page ebook that walks you step-by-step through the entire process. Includes 307 tips on where to look, questions to ask during the interview, the advantages and disadvantages of the four types of billing methods, how to help your publicist help you, and a handy chart that will help you rank your final candidates. Read this ebook before you waste thousands of dollars on the Publicist from Hell who will take your money and ruin your reputation. Downloadable, so you can be reading it in minutes.

Or book Joan Stewart to present "Savvy Media Relations: How to Get FREE Print Space and Air Time" for your next seminar or convention. Email Joan at JStewart@PublicityHound.com or call 262-284-7451 for availability.

Direct comments or questions about this article, including requests for reprint rights, to:

Joan Stewart
The Publicity Hound
3434 County KK
Port Washington, WI 53074
Phone: 262-284-7451
JStewart@PublicityHound.com