By Joan
Stewart
The Publicity Hound
Inflight magazines can be one of your best publicity tools if you're targeting an educated, more affluent audience with your
message.
Inflight magazines statistics should convince you:
- Many of these airline magazines have
high circulations.
- Many readers are Frequent
Flyers, among the most educated and affluent consumers
- 60 percent are men; 40 percent
women
- 74 percent are in the 25-54 age
bracket
- 86 percent are college-educated
- 56 percent hold management
positions
- 57 percent have incomes of more
than $75,000 a year
Here's what I learned while updating contact information for
my "Special Report #29: Fly High with Publicity in In-Flight
Magazines":
--Contact information for most of the airline magazines changes
from year to year
--In general, circulation at most inflight magazines has dropped.
--Several of the magazines have changed editors.
--One magazine has been renamed and reformatted.
--The editors' biggest pet peeve is that too many PR people pitch
without knowing anything about the publication. Tom Chapman, editor
of "Spirit of Aloha" magazine published by Aloha Air, says he's
overwhelmed with PR requests and materials, "99 percent of which is
misdirected and I can’t possibly use."
--I found six inflight magazines, most of which serve airlines in the United
Kingdom and Europe, and I've added them to the updated report.
Several of them aren't even in the major media resource directories.
--Editors of inflight magazines are still hungry for business news, food trends,
interesting events, tourist attractions and celebrities in cities
the airlines serve. So make sure your special event is listed in the
events calendar if it's in a city served by one of these airlines.
--Many editors are still inundated with boring travelogues along the
lines of "how I spent my summer vacation." Don't even bother sending
this stuff.
Get the entire
"Special Report #29: Fly High with Publicity in In-Flight Magazines", complete with updated contact information for
36 in-flight magazines, for $47. It took us more than two weeks to
research all this information.
Direct comments or questions about this article, including
requests for reprint rights, to:
Joan Stewart
The Publicity Hound
3434 County KK
Port Washington, WI 53074
Phone: 262-284-7451
JStewart@PublicityHound.com
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